Coway Malaysia is reaching a whole new milestone in the country, proving to be a growing force of strength when the leading water specialist recently announced their target to reach 1 million customers by the end of 2018, while ambitiously expanding Coway’s footprints to other SEA countries, with Malaysia as the main hub and leader.
A leading water and air purifier brand in Malaysia, after 11 years of successful growth of 30,000 % in their sales units - Coway has penetrated the local market from 100 sales per month in 2006, to 1000 sales per month in 2007 and now 1000 sales in a day, making Coway the No. 1 trusted water purifier brand in Malaysia.
Director of Global Business Division, James Park said that numerous efforts were being put into place in achieving this meaningful target – from expanding the expertise and manpower of their sales team; increasing their suite of products and intensifying their R&D to introduce more innovative products; devising and implementing a strategic marketing plan that synchronised with the mind set and trends of the Malaysian market; to ensuring that the customer service of Coway’s will always remain satisfactory, above and beyond.
“Coway places a high value on providing exceptional customer service, so to reach this milestone of 1 million regular Coway customers using exceptional suite of products will be a tremendous accomplishment,” said Mr James.
“We want to make it easy for customers to conduct business with us, and we are gratified with the efforts we have made in improving our products that have proven to be a success among our customers.” he added.
Coway is the first home-wellness appliances manufacturer to obtain the Jakim Halal certificate for its water purifiers and all its filters – has been seeing a 55 % increase in revenue last year, introducing innovative lifestyle products that benefit the happiness and wellness regime of its customers and people, with their star product being the first 2-in-1 hybrid water purifier in Malaysia, Inception.
James Park also announced of their target to increase Coway’s footprints to other parts of Southeast Asia, establishing Malaysia as the main headquarter which is a stepping stone to other SEA countries, with Vietnam and Indonesia the next destinations to receive Coway.
“In Malaysia, we are one of the most successful Korean companies and we rose quickly to become the top brand for water and air purifiers here. Coway Korea has shown our confidence in Coway Malaysia by adding in a capital investment of RM360 million last quarter (on top of the initial capital investment) to catalyse the localisation process,” said James.
“Thanks to the capabilities of our steadfast sales team and the innovative R&D of our superior water and air purifiers, we achieved a sales revenue of RM 790 million and operating margin of 8% while growing our customer base to 700,000 customers in 2017. Thus, without a doubt we are confident of Malaysia’s capabilities to be the hub for Southeast Asia, and Vietnam and Indonesia as the most preferred choice to next receive Coway.” he continues.
As of current, Coway operates over 100 branches, 6 Education Training Centres, 23 sales offices, 53 Cody (Coway Lady) branches and 23 Dream service centres around Malaysia. Mr James went on to add that Coway hopes to achieve a total of RM 1.1 billion in sales revenue for 2018, and envisioning to launch a few unprecedented innovative products that will greatly improve customers’ productivity in their daily lives and achieve overall better health and a robust organ system, therefore making their lives better and happier.