Faber-Castell Malaysia, the country’s leading producer and supplier of high quality stationery products and the world’s largest eraser manufacturer, celebrated its 40th anniversary yesterday.
Faber-Castell Malaysia has achieved extraordinary sales performance over the four decades and its steadfast growth has made it known as the top stationery company in the country. In addition to its success, Faber-Castell Malaysia was also conferred several awards which include the Premier Brand Award (2011) from the Asia Pacific Brands Foundation for Brand Excellence in Writing & Drawing Instruments as well as the Trusted Brand Awards (2012-2016) from Readers Digest.
To top it off, Faber-Castell Malaysia was also honoured to be voted as the most recommended brand for colouring by arts teachers. Based on a survey conducted in 2015, it was reported that 80% of the arts teachers have opted Faber-Castell as the brand for colouring that they would recommend to their students; claiming that Faber-Castell colouring products are of utmost quality and students would have a smoother and enjoyable experience using stationery from Faber-Castell.
“While these achievements are an indication of time truly well spent, they are also a manifestation of the company’s commitment towards strengthening Faber-Castell as a global premium brand recognized and acknowledged by all,” said Dr Toh Yan Peng, Managing Director of Faber-Castell Malaysia at the 40th Anniversary Celebration Launch held in KLCC.
On an annual basis, Faber-Castell Malaysia produces 180 million ballpoint pens and gel pens as well as over 200 million pieces of erasers for local and export markets. Besides erasers and ballpoint pens, Faber-Castell also produces a series of other stationery products which include gel pens, highlighter, markers and removable adhesives in Malaysia.
Faber-Castell Malaysia also exports to North America, South America, European, the Middle East as well as the Asia Pacific Region.
Among its best sellers include the Grip X, True Gel, Watercolour Pencils in Wonder Box, Tack-It and the Tri-grip 2B Pencils. Apart from the mass market products for general consumers, Faber-Castell also caters to the niche market through its mid-price and premium stationery products specifically for drawing. To date, Faber-Castell Malaysia has 5 Faber-Castell retail kiosks and more than 15 conceptual shop-in-shop operating in Malaysia.
Speaking at the Faber-Castell’s 40th Anniversary launch, Toh expressed his gratitude to customers and business partners who have supported the brand from the beginning and he assured that the company will continue to uphold its core value in producing stationery with utmost quality.
Faber-Castell Malaysia’s 40 years of success celebration, is complemented with a newly launched 90,000 sqft distribution centre located at Subang Jaya. This new distribution centre features a digitalised operations process with improvement in delivery accuracy and system efficiency, warehouse management system and six loading bays.
With the new digitalised operations process, delivery day to central locations are reduced from 3 days to 1 or 2 days, oustation delivery from 5 days to 3 days while export duration is also reduced from 7 days to 3 or 4 days. Express 1-hour delivery within central of Klang Valley is also made possible with the new distribution centre in place.
On the global front, Faber-Castell enjoyed a steady year-on-year sales growth. In 2016/2017, the company recorded a whopping sales volume of 667million Euros which was also contributed by the trending adult colouring books with different themes and patterns.
According to Chief Executive Officer of Faber-Castell AG Daniel Rogger, the brand foresees new trends such as “handlettering” or the “bullet journals” (a combination of to-do list and artistic doodling) to help keep sales stable this year.
As part of the Faber-Castell 40th Anniversary event, award-winning products as well as Faber-Castell’s latest innovations were showcased. Among them include Super Clip Gel, Air Gel, Eco Gel, Pro Gel (Gel Pen), WinBall (Ball Pen), Textliner 38 Pastels (Highlighter), Shark Mechanical Pencils and One Touch Corrector. Distinguished guests that were present at the event include the German Ambassador to Malaysia – H.E Nikolaus Graf Lambsdorff, Member of Executive Board Faber-Castell AG Countess Mary Von Faber-Castell & Chief Executive Officer Faber-Castell AG Daniel Rogger.
In conjunction with its 40th Anniversary Celebration, Faber-Castell Malaysia has also donated a total amount of RM20,000 to Hope Worldwide. The donation goes into supporting Hope Worldwide’s Reading and Creative Art Programme for children aged between seven to 12 years old belonging to the underprivileged communities in Sentul and its neighbouring vicinities.