United Malayan Land Bhd (UMLand) continues to expand its international presence through its latest involvement in The Apartment: Passion for Design reality competition show for the second consecutive year, as one of the major sponsors.
The Apartment, which is the premier design competition show in all of Asia, is a highly addictive television series showcasing passionate amateurs who must brave razor-thin budgets and exacting time-frames to create stunning one-of-a-kind rooms in developments throughout South-East Asia – all under the watchful eyes of International Design Superstar and Principal Judge Laurence Llewelyn-Bowen.
The show is back for the sixth season and this year features one of UMLand’s most established townships, UMLand Seri Austin. It also includes the biggest prize in the series’ history – the deed to a luxurious apartment at D’Lagoon worth over USD 140,000, which is UMLand’s latest luxury development by the lake in Iskandar Malaysia.
The exciting series was also filmed at one of the luxurious double-storey semi-detached houses at Aster 2, UMLand Seri Austin. The location sponsorship provided an opportunity for the 12 talented contestants and the judging panel of esteemed celebrity designers to experience living at the First Smoke-Free Town Park and the First Smart Healthy City and Communities Township throughout the 10-week filming period.
“The strategic partnership with the reality series showcases the beautiful landscape of UMLand Seri Austin and Johor as one of the most liveable cities in the future to potential investors and buyers from around the world. It has also given us the opportunity to put UMLand on the international map once again as we reaffirm our sustainable developments that are of high global standards,” said KK Wong, Chief Executive Officer of UMLand Seri Austin cum Group Director of Townships, UMLand.
President of Imagine Group Entertainment, Riaz Mehta said, “Our cast is better than ever, with a fiery chemistry between them that will keep our viewers entertained every minute of the show as our budding designers do whatever it takes to succeed. The show offers something for everyone - whether you just want to be entertained by the characters or inspired by amazing designs."
The Apartment: Passion for Design features 12 talented contestants from various countries including Malaysia, Thailand, Singapore, Philippines and more, who will compete to become the next interior design superstar. The show also features a judging panel of esteemed celebrity designers including returning international superstar Laurence Llewelyn-Bowen as principal judge, and award-winning designer and author Jamie Durie as returning host and mentor. This season also sees the introduction of two new judges, Filipina interior designer and influencer extraordinaire Cat Arambulo and Tyler Wisler, one of New York’s most influential and dynamic designers.
The reality competition show is presented by Dulux and supported by UMLand. It is a Sony Channel Original Series created and produced by Imagine Group Entertainment, the leading entertainment production company in Asia.