Coca-Cola Stevia, a lower-sugar option sweetened from natural sources, is the latest addition to the Coca-Cola family which currently includes Coca-Cola Classic, Light, Zero Sugar, and Vanilla. Available nationwide at all retailers, Coca-Cola Stevia delivers the same great taste you would expect from Coca-Cola Classic but with 35% less sugar, achieved by using a combination of sugar and the sweetness of Stevia.
To emphasise on its same great taste as Coca-Cola Classic, Coca-Cola is challenging Malaysians to take the Coca-Cola ‘Taste Challenge’ at its two roadshows in Klang Valley. At the Taste Challenge Machine, the public will be provided with a cup filled with either Coca-Cola Classic or Stevia. Upon tasting, they will discover the great taste of Coca-Cola Classic, the world's most popular and biggest-selling soft drink in history with the same great Coca-Cola taste since 1886 or Coca-Cola Stevia, for people looking for a great tasting Coca-Cola but with less sugar and sweetened from natural sources.
Apart from the Taste Challenge, the public will also be able to discover the source of Coca-Cola Stevia’s natural sweetness up close by examining the stevia plant at the Stevia Experience Booth, and even taste the leaves from the stevia plant. And to complete the experience, the public can snap a selfie with the stevia plants and print out a photo immediately from their smartphone with onsite printers.
“We know that consumers are asking for more choice and with stevia growing in popularity as a sweetener both locally and globally, Coca-Cola Stevia is our latest innovation that provides consumers with a lower sugar option that gives them the same great taste they would expect from Coca-Cola Classic. To date, 3 of 5 Coca-Cola products in Malaysia are certified with the Healthier Choice Logo (HCL) include Coca-Cola Stevia, recognised by the Ministry of Health (MOH) as lower sugar options for consumers within the sparkling beverages category. We are ensuring these lower and no sugar options are widely available across the country”, said Country Manager for Malaysia, Singapore and Brunei, The Coca-Cola Company, Ahmed Yehia.
“Stevia is a no-calorie sweetener, derived from the leaf of the Stevia plant. It is used in combination with sugar or other sweeteners in many foods and drinks to provide people with a low or reduced calorie alternative and we are pleased to be able to offer Malaysians this alternative with Coca-Cola Stevia”, said Head of Public Affairs and Communications at Coca-Cola Bottlers Malaysia, Finaswani Mohamed Zin.
Roadshows will be held at Centre Court, Ground Floor Mid Valley Megamall from March 29 to April 1 and Old Wing Concourse Area, One Utama Shopping Centre from April 18 to April 22.