GCH Retail Malaysia Sdn Bhd which operates Giant, Cold Storage, Mercato and Jasons Food Hall, Shieldcard Holdings Sdn Bhd and AIG Insurance Malaysia Berhad announced a strategic partnership to extend a customised Personal Insurance (PA) benefit exclusively for loyal GCH customers.
In an effort to continuously look for ways to improve the experience of their customers, GCH is extending its partnership with Shieldcard that gives customers valuable, simple protection when shopping at any GCH retail outlets.
“The GCH customer base comprises mainly of family members, hence the protection of loved ones is important.
“We want to support our customers and their families and ensure they are adequately protected for unseen circumstances.
“Working closely with Shieldcard, we have enhanced the AXXESS programme exclusively for GCH customers, to offer up to RM 40,000 in protection benefits and our goal is to make a meaningful difference in improving the lives of our customers,” said Pierre-Olivier Deplanck, chief executive officer of GCH Retail Malaysia Sdn Bhd.
Deplanck further added that the protection benefits are worldwide and provide 24/7 protection for hospitalization with daily income of RM50 per day, for up to 30 days per insured incident, while RM20,000 will be given to the next of kin in the event of an unfortunate incident, in addition to monthly grocery vouchers worth RM18,000 in total.
In making sure that this added benefit reaches out to as many customers as possible, anyone who spends a minimum of RM30 from April 16 to May 15, will get a free AXXESS card and be immediately eligible for the Personal Insurance Benefit until May 31.
Customers are encouraged to register their AXXESS card during the above campaign period, to enjoy the said complimentary PA for the first month.
Subsequent to the free period, members would need to spend a minimum of RM200 per month at any GCH outlets to maintain the same PA benefit.
“AXXESSpoints can be earned at participating merchants nationwide, to redeem private medical benefits and help reduce or pay in full, members’ annual motor insurance premiums.
“The programme is structured in a way where members can earn AXXESSpoints through many different touchpoints, leveraging on their daily spending needs,” said Tunku Naquiyuddin Ibni Tuanku Ja’afar, executive chairman of Shieldcard.
The customised Personal Insurance Benefit (PA) is underwritten by AIG, a leading general insurer in Malaysia.