Malaysia Airports launches its annual one-month long KULinary campaign recently with KULinary Top Food Outlet Award 2018 – in recognition of its top 20 food outlets at the two terminals of KL International Airport (KLIA), KLIA and klia2 for their outstanding performance in food quality and overall dining experience.
For its 3rd year running, Malaysia Airports collaborates with an independent and notable Online Food Media company, Fried Chillies to make anonymous reviews of more than 100 food outlets and evaluate not only the dishes served but also the total dining experience, including the ambience and restaurant service.
With this dining discovery campaign, KULinary aims to highlight many hidden ‘gems’ that are situated at the airports for travellers and food lovers to discover and enjoy. From the 20 winning restaurants of the KULinary Top Food Outlet Award, this year sees a new special category of Judges Choice award being introduced.
Malaysia Airports’ senior general manager for Commercial Services, Nazli Aziz, said, “We are proud to bring you our latest edition of KULinary campaign as it showcases our commitment in creating enjoyable dining experiences at airports as well as making airports a preferred destination for all food lovers out there. This campaign is also very much in line with our mission to future-proof the Total Airport Experience by raising the food & beverage dining experience as it takes visitors through a culinary multi-sensory experience that blends the traditions of many cultures and influences.”
“Through our Commercial RESET Strategy, we want to change the current perception towards airports – we want to promote airports as not merely transportation hubs but as destinations for everyone to enjoy. In terms of elevating the food and beverage (F&B) footprint at the airport, it is in line with a significant trend, where eating is now the new shopping.”
“Apart from meeting the expectations of our airport guests, our Commercial RESET Strategy also involves Business-to-Business (B2B) engagement, aimed at improving stakeholders’ performance. To amplify exposure, we brought some of our past KULinary winners to the recent Malaysia International Gourmet Festival (MIGF) to enable them to showcase their dishes to international F&B players and prove that our airport cuisines are indeed at a world-class level,” added Nazli.
KULinary is part of Malaysia Airports’ efforts in growing and enhancing the Total Airport Experience, where it has translated in an increase in the Airport Service Quality (ASQ) at KLIA and klia2, a barometer that the company adheres to in order to maintain the consistency of airport performance for the benefit of passengers.
ASQ for restaurant and eating facilities increased 4.6 percent year-on-year for the third quarter of 2018 (3Q18), as well as an increase of close to 1.2 percent quarter-on-quarter. Food and beverage sales at both KLIA and klia2 in 2017 also saw an increase of 13.6 percent year-on-year.
Additionally, during this KULinary Top Food Outlet Award 2018, Malaysia Airports also announced its recent initiative to upgrade its food court with new looks and fresh concepts at KLIA and Langkawi International Airport (LIA), under its Commercial RESET Strategy. Raising the overall retail profile of international airports in Malaysia will take place in phases, and is expected take approximately three years to complete – with expected completion by end of 2021.
Malaysia Airports KULinary campaign will run from 8 November to 8 December 2018. Travellers and visitors are welcome to take part in the ‘Weekend Bites’, a food sampling session featuring award-winning dishes from the top 20 restaurants on every weekend from 10.30am to 6.00pm. Malaysia Airports will also organise a Facebook Contest for visitors to win up to RM200 cash prize each.
Additionally, visitors can grab their Food Passport at the terminals to enjoy amazing discounts and offers from these top 20 restaurants.
KULinary Top 20 Food Outlet Award 2018