AXA Affin General Insurance Berhad (AAGI) bagged three awards for its outstanding achievements in 2018; Malaysia Best Brands Award 2019; Malaysia Best Employer Brands Award 2019 (for the 4th consecutive year); and Best Use of Recruitment Technology Tools Gold Award.
AAGI is named as one of Malaysia’s Best Brands at the Golden Globe Tiger Awards 2019 in recognition of its strong brand presence as one of the market leaders in the country.
Endorsed by CMO Asia, Malaysia Best Brands Award honours leading brands and marketers in Malaysia for their brand excellence.
AAGI chief customer officer, Rebecca Tan, credited the award to the continued support and trust by its valued customers.
“Our customers are the main source of motivation for us to be better every day.
“As one of the fastest growing insurance companies in Malaysia, we want to be an encouraging partner to support our customers to prepare for a better future.
“We are truly honoured on the recognition bestowed on us for all the initiatives we have built,” said Rebecca
Alongside that, AAGI was also conferred as Malaysia’s Best Employer Brand 2019 for the fourth consecutive year.
“We recognise the key to achieve business results and deliver our commitment to our customers is our people.
“Helping our customers is engendered through the actions of our people and we are committed to develop our people and continually strive to create a strong workplace culture that fosters Diversity, Inclusion, Innovation, and Trust,” said AAGI chief people officer, Mohd Syukri bin Ahmad Sudari.
Among the stand-out practices for which AAGI was recognised were its recruitment framework that bagged the Best Use of Recruitment Technology Tools Gold Award at the Asia Recruitment Awards 2019.
AAGI recruitment framework focuses on driving innovation and simplification through the deployment of Robotics Process Automation.
The deployment of the robot has helped to reduce recruitment turnaround time by 67.6 per cent, replacing labour intensive work with value-added activities that focus on developing employees to achieve AAGI’s Payer-to-Partner strategy.
“”Easy to Join!” has always been AAGI’s HR recruitment target picture to attract talents and we are proud to be recognised for our efforts.
“We intend to intensify our efforts in this area so that AAGI will continue to attract new talents to deliver our Customer First initiatives,” he added.
These accolades recognise AAGI’s brand commitment to empower people to live a better life and its innovative human resource (HR) practices to attract, recruit, retain and develop talent.