Lazada, Southeast Asia’s leading eCommerce and shoppertainment platform, signed a Joint Business Plan with L’Oreal to solidify their long-term partnership.
Under the newly signed plan, L’Oreal will work with Lazada’s warehouses and logistics network to fulfil next-day delivery in top metro cities by June.
This logistical investment demonstrates L’Oreal’s ambitions to grow its eCommerce business and Lazada’s commitment to deliver the best experience on behalf of its brand partners.
In line with the joint business plan, both companies will also pilot innovative consumer engagement tools such as in-app live-streaming, and jointly launch exclusive products made available to Lazada customers.
“Our collaboration with L’Oreal started in 2014 and together, we have reached many milestones across the region.
“We are confident of creating the leading online beauty destination in Southeast Asia by combining Lazada’s extensive last mile logistics network to bring L’Oreal’s products faster into our customers’ hands.
“Our partnership signals our commitment and joint ambition of dominating the Southeast Asian beauty and skincare eCommerce market share by providing the best customer experience.
“We are very excited for what is to come,” said Lazada Group president, Jing Yin.
Coupled with Lazada’s new push on shoppertainment during its recent seventh Birthday campaign, L’Oreal customers can now look forward to new engagement features during anchor events.
Other technological advancements such as new search features will ensure L’Oreal products are easily searchable within app to bring the most personalised products to its fans.
“Lazada and L’Oreal will collaborate in many areas, from technology, sales and marketing to logistics, Lazada’s technology infrastructure, logistics network and brand engagement capabilities is the gold standard in the industry.
“Our joint efforts will take us one step closer to creating a true beauty shopping destination on Lazada.
“We are excited and confident to be part of this journey,” said L’Oreal Southeast Asia managing director, Pierre-Yves.
During Lazada’s seventh Birthday sales event last month, L’Oreal was one of the brands that made it to Lazada Top Brand Leaderboard across three categories;Make Up, Personal Care and Skin Care.
Nearly one L’Oreal lipstick was sold every second during Lazada’s Birthday campaign, favourites that stood out were matte liquid lipsticks Maybelline SuperStay Matte Ink Liquid Lipstick, L’Oreal Paris Rouge Signature Matte Ink Lipstick and L’Oreal Paris Infallible Pro-Matte Liquid Lipstick.
Another L’Oreal best seller across Southeast Asia was the Garnier Sakura White Body Lotion, in Malaysia, it was the L'Oreal Paris Revitalift Micronized Centella Essence Water Bundle that was most loved by Malaysians.
L’Oreal Group now has an impressive 820K followers on its Lazada store, and gained 25K followers during Birthday campaign alone.
According to L’Oreal’s 2018 full year annual financial report released in February, eCommerce sales now account for 11 per cent of the group’s worldwide sale.
The growing importance of eCommerce channel to L’Oreal’s future strategy is underscored by its equally strong appetite for innovative online shopping experience.