KUALA LUMPUR, 4 May 2020 – To support greater stay home adoption, leading eCommerce platform Lazada Malaysia has added more daily necessities, prayer essentials, clothing, cooking ingredients, home appliances and even ready-to-eat meals during this festive season, as part of the company’s Salam Mubarak campaign, to help Malaysians prepare for Ramadan and Hari Raya.
As part of the holy month, Lazada is catering to people’s needs by onboarding more F&B vendors, providing greater savings through Flash Sale, and offering shopping options and entertainment through its livestreaming feature LazLive from today until 27 May 2020.
Leo Chow, chief executive officer of Lazada Malaysia said, “Even though Ramadan and Hari Raya celebrations might be different this year, we hope that our Salam Mubarak campaign will enable Malaysians to still enjoy a memorable festivity while shopping conveniently online. Beside greater deals, offers and vouchers, this year Lazada is upgrading its offerings via new and innovative ways, taking care of Malaysians from their taste buds to spiritual health during these extraordinary times.”
For the first time, Lazada introduces Selera Lazada, for consumers to purchase their favourite buka puasa food items including fresh cooked murtabak, roti john, Malay kuehs and other sought-after Ramadan delicacies. Over fifteen food operators have been curated to offer ready-to-eat food for customer's breaking fast convenience.
This campaign will also feature four special days for Flash Sale offerings, namely Crazy Flash Sale on 6, 13, 20 May and campaign Mega Day on 12 May 2020 with discounts of up to 90 percent. This is in addition to the RM1.00 offer on Malaysians’ favourite products, as well as free delivery with minimum shopping of RM9.90.
To liven up Aidilfitri celebrations in a safe and engaging way, Lazada will bring entertainment and joy of Hari Raya to homes through LazLive, its in-app livestreaming Shoppertainment feature. Catch online influencers including Azfarheri demonstrating recipes in Selera Lazada every Thursday at 10PM, followed by exclusive Raya Bergaya livestreaming sessions hosted by renowned fashion stylist and STAIL.MY’s editor-in-chief, Azreezal Hafidz on 11, 13, 15 and 17 May 2020. Enabled by LazLive’s see-now-buy-now feature, customers will be able to enjoy the convenience of purchasing related products while watching the livestream sessions.
On 12 May 2020, Lazada’s Salam Mubarak’s Mega Day curates deals, offers and vouchers as well as the latest collection of products from various categories based on different themes below:
Raya Bergaya: At affordable prices, you don’t need to skim on style with the latest collection of Baju Melayu, Muslimah wear, footwear and accessories.
Sihat Berseri: Focus on self-care and stay healthy this Ramadan with guaranteed lowest prices on hygiene products, face masks, home fitness equipment, skincare items, and nutritional supplements.
Hiburan Raya: With unbeatable deals, spruce up your new normal Raya celebration for the whole family with home entertainment, electronic gadgets, toys, home décor, and kitchenware without breaking the bank and within the comfort of your home.
From 8 to 11 May 2020, consumers also stand a chance to win up to RM77,000 worth of Lazada Wallet Heartbeat prizes by simply topping up their Lazada Wallet, on top of receiving up to RM15 instant cashback.