Petaling Jaya, April 3– Allexcel and TC Pharma last week announced the launch of Warrior, an all-new sparkling energy drink. Warrior is a dynamic brand that has its sights set on expanding the energy drink category in Malaysia by helping consumers to ‘’unlock their courageous confidence’’ and warrior spirit with two great-tasting flavours - zesty lemon and fruity strawberry.
Infused with the goodness of vitamins B and C to enhance concentration and increase the body’s immunity, respectively, as well as an energy boosting Ginseng extract, Warrior offers consumers the much needed alertness to move forward with their daily endeavours with the courage, confidence and bravery of a Warrior!
Jate Samathivathanachai, Director of Strategy & Investments at Allexcel, said; “Warrior is a fantastic product. It not only tastes great but its bubbles tickle your tongue while the vitamins, ginseng extract and taurine provide the energy one needs to continually cross off that never-ending to-do list. Warrior aims to be the enabler for millennials and youths to push themselves to reach their full potential with a stride of confidence.”
Samathivathanachai further elaborated that the Warrior personality resonates with young 'Modern Day Warriors' who are seeking ways to bring out the best in themselves, step out of their comfort zones and engage in new experiences. People in general require assurance that they are making the right decisions and the brand strives to be the catalyst in helping to motivate consumers to believe in themselves – and with that comes the birth of a true warrior. Life is full of challenges, but don’t be a WORRIER, be a WARRIOR.
“One of our goals for launching Warrior in the Malaysian market is to provide consumers with an exciting alternative to regular ready-to-drink beverages in the form of a refreshing sparkling energy drink as well as to revitalise the millennial palate. Warrior is a dynamic beverage made using high quality ingredients and appeals to consumers with active lifestyles who are looking for a pick-me-up” added Samathivathanachai.
Warrior is available at major convenience stores and selected petrol marts, independent small grocers, supermarkets and hypermarkets at a recommended retail price of RM2.10 – 2.30 per can (depending on channel).