Wednesday, 24 February 2021

Best of the Best: Malaysia’s 100 elite brands were awarded the Reader’s Digest Trusted Brands Awards

Kuala Lumpur, 24 February 2021- Reader’s Digest has launched a virtual celebration to acknowledge its latest Malaysia Trusted Brands and personality award winners. More than 100 Malaysian brands are among the selected winners of the Reader’s Digest Trusted Brands Awards 2021 out of more than 50 categories listed in the recent event.

Due to the global pandemic, the traditional awards ceremony could not be held, but Reader’s Digest was determined to recognise “success that deserves to be celebrated” says Reader’s Digest Editor-in-Chief Louise Waterson. As a result, the inaugural virtual awards for Malaysia (plus Singapore and the Philippines) is now live on the website.

Asia Reader’s Digest Advertising & Retail Director Sheron White says, for the first time in the award’s 23-year history the live celebration had to be cancelled, but all is certainly not lost. 

Wednesday, 24 February 2021

LIMITED EDITION KFC ORIGINAL PLATE IS UP FOR BID

KUALA LUMPUR, 23 FEBRUARY 2021 – Malaysians’ love for KFC was showcased recently with the news  about the open bidding of “KFC” car registration plates by JPJ resulting in more than RM2million  successfully being collected. Joining in on the fun, KFC Malaysia will be holding its first-ever open bidding  for its limited-edition KFC Original Plate (the literal one) on 25 February 2021, 11am – 11pm on the KFC  Facebook page. 

The bid opens at RM11 where Malaysians can participate with a minimum bid increase of RM1. The highest  bidder will be deemed as the winner with 100% profit will go towards KFC Add Hope Malaysia - the local  installment of KFC’s global initiative to end world hunger. 

Wednesday, 24 February 2021

Believe in the Power of Technology

Shanghai, February 23, 2021: The Connected for Shared Prosperity Forum was held at Jumeirah Himalayas Hotel in Shanghai by Huawei, Global Mobile Association (GSMA), Center of Environmental Economics of Fudan University, and The Paper. Participants joined both online and in person to discuss the value of digital technologies in sustainable development for a better, connected world, representing organizations from around the world, including international industry regulators and think tanks from China, Malaysia, Spain, Thailand, Hungary and Portugal. More than 1000 guests from over 50 countries attended the conference online.

Chen Lifang, Huawei Senior Vice President and Board Member, delivered a keynote speech titled "Believe in the Power of Technology" where she described how technology can be used as an engine for human progress. While calling on individuals and businesses to think big and act small, Chen reiterated her support of the UN's sustainable development goals and building a green, innovative and inclusive world. The full text of her speech can be found below:

Wednesday, 24 February 2021

BE BOLD, BE YOU - Pomelo and TikTok Launch Exclusive Streetwear Collection

KUALA LUMPUR, MALAYSIA, 23 FEBRUARY 2021 -Southeast Asia’s leading omnichannel fashion platform Pomelo is proud to announce its latest collaboration with TikTok, the leading destination for short-form mobile videos. Dropping on February 24th, Pomelo joins forces with TikTok to launch its first-ever fashion collaboration in Southeast Asia, Pomelo x TikTok

Centered around the theme ‘Be Bold Be YOU’, the vibrant, expressive collection encapsulates the creative diversity of the TikTok brand, and the authenticity of the individuals within the community.

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