Bursa Malaysia-listed Pensonic Holdings Berhad (“Pensonic” or “the Company”), a leading Malaysian manufacturer and distributor of household electrical appliances, is optimistic about its future growth prospects, fuelled by its strategic initiatives and favourable market conditions. The Company is confident that its expansion into e-commerce, enhancement of manufacturing capabilities, and focus on developing energy-efficient products will support substantial growth both locally and internationally.

Pensonic’s Group CEO, Dato’ Dixon Chew Chuon Jin, shared that the new management’s focus on operational efficiency has already led to measurable improvements. “We have made significant strides in managing stock levels, reducing loan ratios, and optimising cash flow,” Dato’ Dixon said. “These efforts have already yielded positive results, and we are confident that our sales will continue to grow as we strengthen our market position.”

The Company has recently returned to profitability in 1QFY2025, attributed to Pensonic’s strategic focus on growth areas such as e-commerce and digital marketing. With a re-energized marketing approach leveraging billboards, social media, and other branding channels, Pensonic has successfully increased visibility and consumer engagement, setting a strong foundation for continued growth.

“Our manufacturing operations have seen substantial growth, particularly in response to the ongoing China-US trade war. This has opened new opportunities for us in export markets. Our energy-efficient refrigerators and fans have been very well received, and in FY2024, Pensonic’s manufacturing sales surged from RM7.8 million in FY2023 to RM34 million, marking an impressive growth of 333%. This reflects the strong demand for such products,” Dato’ Dixon added.

Pensonic has also focused on improving key financial ratios. Notably, total borrowings have been reduced by 25%, from RM83.2 million to RM62.3 million. Inventory management has also improved significantly, with inventory levels reduced from RM79.6 million to RM58.8 million through strategic inventory adjustments.

Looking ahead, the Company is optimistic about the broader economic environment in Malaysia, particularly with expected private consumption growth of 5.9% in 2025, driven by rising incomes, minimum wage increases, and targeted government assistance programs like the Sumbangan Tunai Rahmah (STR). These factors will support consumer spending on premium homegrown electrical products, a key market for Pensonic.

Pensonic has recently been recognised with several prestigious awards. The Company was honoured with the Sustainability in Electronics Excellence Award at the McMillan Woods Global Awards 2024 for its eco-friendly initiatives and development of energy-efficient products like refrigerators and fans.

In addition, Pensonic’s Founder, Dato’ Seri Chew Weng Khak, received the Brand Legend 60 Years Award from the Branding Association of Malaysia, celebrating his six decades of contributions to the industry. Pensonic was also awarded the SOBA Gold Award in the Best Brand category and the Silver Award at the Putra Brand Awards 2024 in the Top Brands category for Personal, Household & Outdoor Appliances, further affirming its position as a leading consumer electronics brand.

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