The most wonderful time of the year is here, and the Curve is set to make this holiday season even more magical! From 30 November 2024 to 1 January 2025, the Curve invites shoppers to immerse themselves in its ‘Gift of Joy’ Christmas Campaign. This year’s campaign is more than a festive celebration - it marks the Curve’s 20th Anniversary, a heartfelt milestone that honours two decades of cherished memories, community bonds, and remarkable growth.  

Themed ‘Gift of Joy,’ this celebration is a spectacular combination of festive cheer and a nostalgic reflection on the Curve’s legacy. From dazzling decorations to heartwarming activities, the Curve will be the perfect destination for families, friends, and communities to create unforgettable holiday moments together while celebrating two decades of excellence.  

“For the past 20 years, the Curve has been a place where friendships flourish, families create memories, and communities come together,” shared Ms Elaine, Centre Manager of the Curve. “This year’s ‘Gift of Joy’ campaign holds special meaning as it coincides with our 20th Anniversary. It is our way of thanking everyone who has been part of our journey, while also spreading the magic of Christmas and creating new memories with our visitors. 

This season, the Curve’s Centre Court transforms into a spellbinding Christmas wonderland. Anchored by a towering showcase of vibrant presents, the space radiates festive cheer with sparkling lights, colourful wrappings, and playful details. Every corner is designed to evoke the joy and anticipation of unwrapping gifts, embodying the true spirit of giving and generosity.  

Shoppers can look forward to the enchanting “Jingle Snow” experience at the Western Courtyard. On selected weekends throughout December and on Christmas Day itself, visitors can immerse themselves in the magic of a 15-minute snowfall session, creating a whimsical winter wonderland experience for families and friends alike.

the Curve’s ‘Gift of Joy’ campaign offers a wide array of activities that promise to bring the Christmas spirit to life for visitors of all ages. Weekends will come alive with vibrant festive performances, including whimsical musical acts featuring performers dressed as oversized gift boxes. Visitors will also enjoy soulful carollers, an angelic choir, enchanting saxophone melodies, and the rhythmic beats of a grand marching band, adding energy and festive flair to the mall.

For families, the Kids Craft Corner offers children the chance to unleash their creativity with activities such as ornament and cookie decorating, Santa hat-making, and a cosy storytime corner filled with festive tales. These activities aim to create joyful memories for young visitors and their families.

In the lead-up to its 20th Anniversary celebration, the Curve also held a ‘Then & Now’ social media contest, inviting shoppers to take a nostalgic trip down memory lane, and share their cherished photos from their past visits and creatively recreate those special moments at the Curve. This heartwarming initiative not only celebrated the mall’s rich legacy but also reaffirmed the Curve's commitment to being a beloved destination where treasured memories are made and new ones continue to unfold.

Adding to the excitement, the Curve will host a Grand Lucky Draw session online via Facebook and Instagram LIVE on 14 December 2024. The grand prizes include a Honda WR-V, a travel package for two to London, courtesy of Boustead Travel and Royale Chulan Hyde Park, and a Sony 65-inch Smart TV by Mutiara Spaces. Other consolation prizes include a luxurious sofa and dining set by Maju Home, a Sony PlayStation 5, BHP petrol vouchers and more. 

In the spirit of giving back, the Curve has introduced a CSR initiative, Spread Joy, Share Love for Rumah Hope, to spread festive cheer to those in need. On 19 December 2024, the Curve will visit children from Rumah Hope for a heartwarming day filled with Christmas activities and celebrations. The initiative includes a Food & Gift Bank Station set up at the mall, where shoppers can donate dry food, essential items, and gifts. All contributions will be delivered to Rumah Hope, ensuring the children experience the true meaning of joy and generosity during this festive season.  

Shoppers visiting the Curve can look forward to the Gift with Purchase (GWP) programme, where spending RM350 or more entitles them to redeem a mystery prize from the Giant Advent Calendar display. With festive merchandise, small gifts, and cash vouchers up for grabs, each day brings new surprises. 

For those looking to immerse themselves in interactive fun, the Curve has introduced creative installations where visitors can pen heartfelt messages, spreading positivity and connection, and the ‘Good Deeds Board’, which encourages acts of kindness, adding a meaningful touch to the holiday celebrations.

As the Curve marks its 20th Anniversary alongside the ‘Gift of Joy’ campaign, it continues to serve as more than just a shopping destination. It remains a vibrant space where memories are created, connections are strengthened, and the festive spirit is shared with all who visit.

For more details about the ‘Gift of Joy’ and 20th Anniversary birthday celebration, as well as other upcoming events at the Curve, please visit our website at www.thecurve.my, or stay connected with us on Facebook and Instagram.

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