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Malaysia's being juice Raises US$1 Million In Seed Funding for Simultaneous Local and Regional Expansion

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A proudly Malaysian brand, being juice offers familiar and exciting familiars as a fast-growing local beverage option A proudly Malaysian brand, being juice offers familiar and exciting familiars as a fast-growing local beverage option

Newcomer juice venture being juice has bagged US$1 million in a seed funding round led by multi-stage venture capital firms 500 Global and BEENEXT. The strategic raise will go towards accelerating the brand’s local and regional expansion plans, with 30 new stores expected to open across Malaysia in 2025, as well as its first overseas outlet in the Philippines this month.

being juice’s expanding portfolio of locations is a timely nod to the changing health priorities among younger consumers, particularly among Malaysians where two-thirds are now opting for healthier food choices.

Launched in April, being juice is a homegrown brand offering smoothies made from 100% real fruits and vegetables. With over 16 unique flavor combinations, each drink is carefully crafted to deliver delicious, guilt-free blends that celebrate the vibrant Southeast Asian palate without compromise.

Being juice was founded by Sayantan Das, who was previously CEO of foodpanda's operations in Malaysia and Brunei. Commenting positively on the brand's trajectory, Sayantan shares, “being juice’s seed funding round is a huge milestone for us, especially since it has connected us to investors who believe in what we’re building. We are also grateful to our customers who have supported us since day 1, and look forward to serving many more customers as we scale across Malaysia and the region. We plan to scale strongly in 2025 and make it easier for everyone to choose drinks that are better for their health, while also showing love to local businesses like ours.”

Besides expanding its market presence locally and internationally, being juice is in the process of developing its own mobile app. Currently under continuous improvement, the app aims to offer a seamless user experience, with the goal of fostering a loyal community across markets.

With an established presence in the Klang Valley, being juice is committed to offering beverages made with real fruits and vegetables, packed with nutrients and fiber, dairy-free, and designed with healthy calories. A delicious way to fuel your wellness journey, one sip at a time.

As part of its ongoing growth, being juice is working on refreshing its look and feel to further elevate the brand. Stay tuned for exciting upgrades coming soon!