The Malaysia External Trade Development Corporation (MATRADE), in partnership with Nazsoft Tech Sdn Bhd, and with the support of the Royal Malaysia Customs Department (RMCD), today launched MADANI Digital Trade (MDT) (www.madanitrade.com), an integrated virtual showcase designed to strengthen Malaysian exporters’ access to global markets.

Launched by the Minister of Investment, Trade & Industry (MITI), YB Senator Tengku Datuk Seri Utama Zafrul Tengku Abdul Aziz at the Malaysia International Trade and Exhibition Centre (MITEC), MDT offers business matching functions, an e-marketplace, market intelligence on grants, training, market access and trade-related business solutions.

YB Senator Tengku Zafrul emphasised the importance of digital trade in driving economic growth and its alignment with Malaysia’s trade and digital economy policies. “Digital trade is a key enabler of Malaysia’s economic transformation, as outlined in the MADANI Economy Framework and MITI’s New Industrial Master Plan (NIMP) 2030. This initiative also supports Malaysia’s commitment to the ASEAN Digital Economy Framework Agreement (DEFA), positioning the country as a regional leader in digital trade. The MDT will enable our SMEs to expand market reach, enhance trade efficiency and accelerate digital adoption - ensuring Malaysia remains competitive in the global digital economy.”

The Royal Malaysia Customs Department (RMCD) supports MDT by offering its users the possibility to access RMCD's services via MDT. This strategic partnership leverages on automation, artificial intelligence (AI) and data analytics to better support trade facilitation including access customs declaration for import, export, e-commerce as well as regulatory compliance.

YB Dato' Seri Reezal Merican Naina Merican, Chairman of MATRADE pointed out that the MDT aligns perfectly with our government's strategy to leverage digital tools for greater market access and intelligence. “This platform is a strategic approach that has the potential to empower our exporters of all sizes to connect with global markets, accelerate market diversification, and ultimately, achieve greater success in line with our target of increasing the digital economy’s contribution to GDP from 19.1% in 2019 to 22.6% by 2025,” he said. 

Dr. Muhammad Nazrol bin Zawawi, CEO of Nazsoft Tech, echoed these words by pointing out that this strategic initiative can act as a comprehensive information portal, providing Malaysian exporters (MSMEs) with access to vital information, regulations and services. “By among others consolidating grants, training, permits and up-to-date market intelligence, the platform enhances transparency and streamlines trade efficiency," he added. 

Key features of the MDT platform include a Virtual Engagement Platform that connects companies with MATRADE's Premium Buyers and International Sourcing Programmes (INSP), facilitating B2B business matching and identifying potential buyer opportunities in diverse markets.

An e-Marketplace and Market Aggregator enable MSMEs to showcase and sell their products and services, bridging the gap between Malaysian brands and the global marketplace while allowing them to rapidly adapt to changing consumer preferences and market demands.

The Member Portal and Digital Trade Hub is a centralised portal that provides exporters with comprehensive information, grants and training, simplifies trade procedures and reduces costs for cross-border trade, giving Malaysian businesses the agility needed to pivot toward emerging opportunities in the green economy.

The platform also acts as a one-stop business solutions centre that offers access to innovative shared services and solutions on ESG, IR4.0, trade financing, digital marketing, virtual assistants, and more, driving business growth and accelerating market diversification strategies.

The MDT also saw the introduction of its intelligence virtual assistant, MIVA. MIVA greets and assists all members who log in to navigate the platform, providing 24/7 real-time assistance to buyers.

The launch saw overwhelming industry participation, bringing together exhibitors, buyers, government agencies, trade organisations, financial institutions and logistics providers. This reflects strong market interest and the platform's potential to drive meaningful business connections and trade opportunities despite global volatility. 

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