Say “Kalimera” to Radiant Skin and get ready to glow, Malaysia! Greece’s iconic beauty brand, Fresh Line, has officially landed on our shores—bringing its botanical-powered skincare, haircare and body care to Sunway Pyramid, marking the brand’s debut in the Malaysian market.

Founded in Greece in 1992 and inspired by the rich traditions of Mediterranean botanicals and wellness rituals, Fresh Line delivers self-care with a soul. Each product is a sensorial experience, blending ancient recipes with modern science and natural luxury. Think formulas with over 90% natural content, packed with high-performance plant-based ingredients, dreamy textures and scents that instantly transport you to the Greek isles.

With a presence in 10 countries and over 750 points of sale worldwide, Fresh Line is a global beauty gem that’s finally shining its light on Malaysia. What sets it apart? The brand controls every step of its process—from research and development to its very own cutting-edge 6,000m² bioclimatic production facility in Greece—ensuring top-tier quality in every bottle and bar.

Raj Kumar, Director of Fresh Line Malaysia said, "We are proud to bring Fresh Line’s legacy of natural luxury to Malaysian consumers. Our first store at Sunway Pyramid marks the beginning of our journey to bring beauty that is pure, purposeful and deeply connected to nature. This store is just the beginning—we’re excited to grow our presence across Malaysia."

Located at Ground Floor, Lot G1.125C, OASIS in Sunway Pyramid, the store brings to life the brand’s cheerful, signature yellow with a vibrant, aromatic and welcoming atmosphere. Every detail of the space is designed to reflect Fresh Line’s core values of natural harmony and beauty. At the store, visitors can enjoy tailored skincare and haircare consultations, along with a sensory shopping experience brimming with captivating aromas and indulgent textures.

"Fresh Line is more than a beauty brand—it’s a celebration of nature, well-being and self-care. Malaysia’s vibrant culture, appreciation for natural remedies and growing love for conscious beauty make it the perfect home for us in Asia. We are excited to introduce Malaysians to a skincare experience that is both effective and sensorial, deeply rooted in Greek beauty traditions” said Giota Ntarachani, Marketing Director of Fresh Line Greece. 

Fresh Line isn’t just a skincare brand—it’s a celebration of nature, tradition and mindful indulgence. Whether you're pampering yourself or gifting someone special, the new store at Sunway Pyramid is the perfect place to discover your next self-care obsession.

So, if you’re ready to glow the Grecian way, drop by Fresh Line at Ground Floor, Lot G1.125C, OASIS or visit https://freshline.my/ and treat yourself to beauty that’s as good for your soul as it is for your skin.

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