SIRIM Berhad, Malaysia’s national leader in innovation and quality, is seeing strong growth in China, thanks to the close and growing relationship between Malaysia and China. The recent official visit from China to Malaysia (15–17 April) has opened up more opportunities for Malaysian companies like SIRIM to grow in the Chinese market and strengthen its global brand as ‘Your Partner for Innovation.

Under the Regional Comprehensive Economic Partnership (RCEP), SIRIM has worked closely with China's Hunan Pilot Free Trade Zone Standard Cooperation and Innovation Center to reduce technical trade barriers. Through this partnership, over 140 Chinese companies have entered the Malaysian market faster, thanks to shared standards and quicker certification.
 
One of the key drivers of this success is SIRIM Huasheng, a joint venture between SIRIM QAS International and Hunan SIRIM Huasheng Inspection and Certification Co., Ltd., established to serve as SIRIM’s official marketing and service arm in China. It helps Chinese companies understand and meet Malaysian and ASEAN standards by providing faster, more cost-effective testing, inspection and certification services. 
 

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