SIGNATURE MALAYSIA LAUNCHES 

LARGEST-EVER HOME & LIVING SHOWCASE

Brand sets sights on Malaysia Book of Records and unveils ambassadors

Signature Malaysia, the nation’s leading total home and living solutions provider, today officially launched Signature HomeFest 2025, a bold, seven-weekend lifestyle campaign to homeowners across the country.

Held at the Signature Malaysia Flagship Store in Kota Damansara, the launch also marked the beginning of Signature Malaysia’s attempt to enter the Malaysian Book of Records for the Biggest Home and Living Showcase Campaign held in Malaysia. At the event, Amelia Henderson was also unveiled as Signature Malaysia’s Brand Ambassador and Datuk Chef Wan as Signature Malaysia’s Celebrity Chef. Both personalities will play key roles in bringing the brand’s vision to life.

In addition, Signature Malaysia unveiled its latest design concept, Soft Minima, a warm and refined approach to minimalism that sets the tone for the brand’s evolving design philosophy.

The Signature Malaysia Flagship Store will also unveil curated brand zones by CrownLivin, Baagus, Floor+, and Rubine, alongside showcases from over 100 home and living brands, offering Malaysians a fully immersive and inspiring home transformation experience.

Speaking at the launch, KS Lau, Group CEO of Signature International Berhad, “Signature HomeFest 2025 is more than a campaign, it is our way of sharing Signature Malaysia’s design values with Malaysians. As a total home and living solutions provider, we want to walk alongside our customers throughout their entire home journey. That means not only offering great products, but also building experiences, offering expert guidance, and creating design concepts that reflect the way people live today.” 

He went on to explain how this vision is brought to life through the brand’s latest design philosophy, “Our new concept, Soft Minima isn’t about having less; it’s about living more intentionally. This new concept invites nature in, using gentle textures, warm palettes, and thoughtful layout planning to support well-being and create a true sense of sanctuary at home.”

Spanning every weekend from 4 June to 20 July 2025, Signature HomeFest 2025 will take place in Signature Malaysia showrooms nationwide, with key exhibition hubs in Johor, the Klang Valley, and Ipoh.

As part of the campaign, Signature Malaysia has curated an expansive calendar of activities across Malaysia:

1. Signature Nationwide Sale (4 June-20 July): With every RM10,000 spent on built-in cabinetry, customers will receive complimentary home and living products, such as home furniture, bedding, kitchen appliances, home appliances, cash rebates, and more, with over 25 curated gifts to choose from. Customers can visit any of the 50 showrooms nationwide to enjoy exclusive deals and complimentary design consultations.
   
2. Signature Warehouse Sale (12 June–15 June): Held at the Signature Malaysia Flagship Store, this four-day event will feature RM1 deals, with a minimum purchase, up to 90% off select items, lucky draws, and more. Featuring over 100 renowned brands, this is the ultimate home and living sale.
3. Signature HomeFest Celebration Weekend (14 & 15 June):  A vibrant family-friendly affair featuring live cooking demo by Datuk Chef Wan, Serai Pizza Decorating Workshop, Global Art Kids Colouring Contest, Astro Didi and Friends Meet-&-Greet sessions, celebrity meet-and-greets, interactive games, livestreams, Q&A sessions, and exciting giveaways, turning the sale into an immersive festival of home and living.
4. Brand Day Weekends Sale:  Throughout Signature HomeFest 2025, selected Signature Malaysia flagship store will host themed Brand Day weekends, spotlighting Signature Malaysia’s key partner brands through curated experiences, exclusive product highlights, and engaging in-store activations. Each weekend will offer a unique opportunity for visitors to explore featured brands up close with lifestyle demonstrations and expert consultations.

Brand Day Line-up 

21–22 June – CrownLivin & Baagus

28–29 June – Panasonic & Rubine

19-20 July- Signature

• Canopy Sale & Pop-Up Exhibitions: As part of its nationwide outreach, Signature HomeFest 2025 will feature a series of pop-up exhibitions and outdoor activations, bringing the experience directly to homeowners across Johor, the Klang Valley, and Ipoh. These on-the-ground engagements will offer exclusive promotions, expert consultations, and curated home solutions beyond the showroom floor.

Event Line-up

27–29 June – Pop-Up Exhibition @ Homefair JB

4–6 July – Pop-Up Exhibition @ HOMEs Sunway Pyramid Convention Centre (SPCC)

4–6 July – Outdoor Canopy Sale @ Signature Lifestyle Gallery, Rimbayu

10–13 July – Pop-Up Exhibition @ HOMEX, Stadium Indera Mulia, Ipoh

11-13 July- Outdoor Canopy Sale @ Signature Lifestyle Gallery, Setia Alam

• The Signature Passport Challenge:  Visitors to participating showrooms and events can collect stamps with their HomeFest Passport. Shoppers who collect three stamps with a minimum spend of RM5,000 will be eligible to enter the Grand Lucky Draw on 20 July, with prizes worth up to RM88,888, including a RM30,000 Home Makeover Package, premium kitchen appliances, and exclusive Signature Malaysia gift sets.

In line with Signature Malaysia's collaborative efforts, special promotions have been crafted for loyal Astro subscribers and RHB cardholders during HomeFest 2025:

1. Astro Exclusive:
   - Receive RM500 Home & Living Voucher, on top of ongoing HomeFest promotions.
2. RHB Exclusive:
   - Enjoy an extra 5% discount for all RHB Bank cardholders
   - RHB cardholders also stand a chance to win in the Signature Home Makeover Lucky Draw, featuring prizes worth up to RM10,000

Both offers are valid with a minimum spend of RM10,000 on customised built-in cabinets or home furniture (including kitchen cabinets, wardrobes, TV cabinets, sofas, dining tables, and mattresses). Terms and conditions apply. Offers valid nationwide from 4 June to 20 July 2025.

Malaysians are invited to experience the full campaign by visiting their nearest Signature Malaysia showroom or participating in any of the events nationwide.

For more information, visit www.signature.my/homefest2025 or follow Signature Malaysia on Facebook, Instagram, TikTok via @signaturemalaysia and Xiaohongshu via @signaturemy.

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