Strategic expansion and PSDC partnership set to accelerate Industry 4.0 adoption and talent development in Northern Malaysia

PENANG, June 18 (Bernama) -- KUKA Robotics Malaysia, a subsidiary of Germany-headquartered KUKA — a global leader in intelligent automation solutions and majority-owned by China’s Midea Group – today marked a significant milestone with the official launch of its new Penang branch in Bandar Cassia, Batu Kawan. This strategic move reinforces the company’s commitment to advancing industrial automation and robotics innovation in Malaysia and across the Asia-Pacific Economic region.
 
The ceremony was graced by YB Tuan Jagdeep Singh Deo, Deputy Chief Minister II of Penang, alongside senior representatives from the Ministry of Investment, Trade and Industry (MITI), Malaysian Investment Development Authority (MIDA), InvestPenang, and key industry leaders.
 
Datuk Sikh Shamsul Ibrahim Sikh Abdul Majid, CEO of MIDA, congratulated KUKA on its office expansion to Penang, stating, “KUKA’s expansion into Penang underscores Malaysia's robust industrial ecosystem and the growing demand for advanced automation solutions. This new office will assume a key role in supporting our high-technology industries through closer customer engagement, enhanced technical services, and the development of local talent. The initiative is well aligned with the goals of the New Industrial Master Plan (NIMP) 2030, particularly in building Malaysia’s strengths in smart automation.”
 
This expansion follows KUKA’s successful establishment of its first Malaysian office in Puchong, Selangor and represents a strategic move to support Northern Malaysia's growing prominence in high-tech manufacturing and smart automation.
 
During the ceremony, KUKA signed a Memorandum of Understanding (MoU) with the Penang Skills Development Centre (PSDC) to collaborate on robotics training and workforce development — a key initiative aligned with Malaysia’s Industry 4.0 vision.
 
“Penang’s strength in advanced manufacturing makes it the ideal location for KUKA’s next chapter. We are proud to partner with state agencies and PSDC to shape the next generation of industrial talent,” said Mr. Tean Shen Zen, CEO of KUKA Southeast Asia.
 
“KUKA's investment in Penang reflects our confidence in Malaysia as a strategic partner for innovation in automation and robotics,” added Mr. Alan Fam, Chief Regional Officer, KUKA APeC.

The new facility features:

• State-of-the-art Application Center showcasing KUKA's latest robotic solutions

• Advanced demonstration areas for electronics, automotive, logistics, and medical applications

• Swisslog AutoStore demo facility highlighting intralogistics capabilities

• Training facilities for workforce development programmes

With this latest expansion, KUKA strengthens its footprint in Malaysia and reinforces its commitment to supporting the nation's Industry 4.0 transformation. The Penang branch is set to serve as a regional hub for innovation, technical support, and talent engagement — empowering businesses across sectors to embrace smarter, more efficient automation solutions.

SOURCE: Malaysian Investment Development Authority (MIDA)