EVER COLLAGEN BROADENS ITS INNER BEAUTY LINE WITH NEW HAIR, FIT & WITE VARIANTS
Watsons Malaysia Exclusive Launch Introduces Shiyo as New Brand Ambassador Alongside Han Xiiao Aii
The premium inner beauty brand Ever Collagen has officially unveiled its latest product extension featuring Ever Collagen Hair, Ever Collagen Fit, and Ever Collagen Wite. Building on the success of its original dual-function collagen that promotes skin moisture and UV protection, this new trio targets specific concerns — hair strength, body shaping, and skin brightening — solidifying Ever Collagen’s position as a trusted holistic beauty solution from within.
The launch, held in collaboration with Watsons Malaysia, introduced the brand’s extended functional range for the first time outside of South Korea. The event also celebrated the appointment of Shiyo, a rising digital content creator and beauty enthusiast, as the newest face of Ever Collagen, joining long-time ambassador and influencer Han Xiiao Aii.
“Malaysians today are looking for multifunctional beauty supplements that match their dynamic lifestyles. We are proud to partner with Newtree Ltd to introduce this expanded line exclusively at Watsons stores and online, giving our customers a complete inside-out approach to wellness and beauty,” said Caryn Loh, Managing Director of Watsons Malaysia and COO of Health & Beauty Asia, AS Watson.
Backed by cutting-edge Korean research and innovation, the three new variants each serve targeted beauty functions:
- Ever Collagen Hair supports hair strength and scalp health, especially for those experiencing hair thinning or breakage.
- Ever Collagen Fit aids in body slimming and fat metabolism, designed for individuals seeking a holistic weight management regime.
- Ever Collagen Wite focuses on skin clarity and brightening for an even-toned, radiant complexion.
All Ever Collagen products are made with highly absorbable low molecular weight collagen and are easy to consume daily, making them ideal for modern, fast-paced routines.
“We are thrilled to expand the Ever Collagen family with our new functional line tailored to diverse beauty needs,” said Kim Ji-Hoon, Global Brand Director at Newtree Ltd, the principal brand owner of Ever Collagen. “Malaysia has always been a vibrant market for us, and this new chapter with Watsons and our ambassadors marks an exciting step forward.”
In conjunction with the launch, the total Ever Collagen range is available on PWP 30% @ RM25.13 at Watsons stores nationwide. Visit the exclusive Ever Collagen roadshow at East Atrium, Mid Valley from 30 June till 6 July where many more promotions are made available including Buy 3 FREE 1 and FREE gifts with purchases, while stocks last. For every purchase above RM80, customers get to enjoy Spin & Win to win more goodies from Ever Collagen.
For more information visit https://www.watsons.com.my//ever-collagen
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