"See Young" Introduces the Future of Scalp Wellness to Malaysia
China’s No.1 Botanical-Based Hair Care Brand Officially
Launches at guardian Stores Nationwide
See Young, China’s leading silicone-free scalp care brand, officially marks its entry into the Malaysian market through a national rollout exclusively across guardian stores, in collaboration with exclusive distributor i-Care Marketing Sdn Bhd.
Rooted in the philosophy that healthy hair begins with a healthy scalp, See Young redefines haircare as a wellness ritual, offering multi-step solutions focused on scalp micro-ecology, oil control, dandruff relief and hair loss prevention. Its signature formulations harness the power of Asian botanicals like ginger extract, Sapindus fruit, and fermented tea seed, enhanced by patented 4D hyaluronic acid technology to deeply hydrate and protect the scalp barrier.
“See Young’s arrival in Malaysia reflects a new era of conscious beauty, where the scalp is treated with the same respect as skin,” said Mr Kevin Meng Fei, Vice President of Uniasia Group, China, and General Manager of See Young.
“We are not just selling shampoo. We are introducing a scalp wellness system backed by science and centuries of plant-based wisdom,” he continued.
Bridging Beauty and Clean Innovation
Since its inception in 2014, See Young has emerged as the No. 1 silicone-free hair care brand in China, with over 55 million bottles of its bestselling ginger shampoo sold. The brand is globally certified by Euromonitor and has earned more than 10 consumer and industry awards for product innovation, clean formulations and market leadership.
In Malaysia, the brand aims to cater to the growing demand for clean, transparent and functional beauty. According to a recent Global Opportunity Analysis and Industry Forecast, the global shampoo market is projected to reach USD 58.3 billion by 2034, growing at a CAGR of 5.1%. Within this, the scalp care segment is accelerating even faster, reflecting consumer demand for personalised, skin-safe hair care routines.
Retail-Ready, Wellness-Driven
As part of its expansion strategy, See Young products are now available at guardian outlets nationwide, featuring a full product matrix that includes sulphate-free shampoos, peptide-rich scalp treatments, and water-light hair masks designed for Malaysian humidity.
“The Malaysian consumer is increasingly health-conscious, ingredient-aware, and values nature-meets-science solutions. See Young is well-positioned to fill that gap with performance-led formulations and a beauty-wellness narrative,” said Mr Brian Tu, Managing Director of i-Care Marketing.
“We are proud to introduce See Young to our customers at guardian Malaysia as part of our ongoing commitment to offering trusted, innovative and wellness-driven personal care brands. Consumers today are prioritising scalp health and clean formulations in their hair care routines, and See Young’s plant-powered, silicone-free approach delivers exactly what they’re looking for,” said Jessica Barnabas, Head of Personal Care, guardian Malaysia.
A key highlight of the event was the Memorandum of Understanding (MOU) signing between i-Care Marketing and Uniasia Group, appointing i-Care Marketing as the sole distributor for See Young in Malaysia. This reinforces their commitment to expanding access to wellness-oriented, clean beauty solutions in the Malaysian retail market.
For more information, please visit https://www.i-care.my/ and https://guardian.com.my/.
-End-