Kinohimitsu Unveils Haéria Pro, a Perfect Companion to the Iconic Collagen Diamond Pro

From our earliest nomadic beginnings to the sprawling digital metropolises of the present, our hair has been far more than just physical attribute in appearance; rather it is a profound symbol of identity, a non-verbal declaration of our health and vitality and to a certain degree, social standing. Its strength, its luster, its very presence, speaks volume, underscoring its intrinsic link to our deepest sense of well-being.

Recognising this learned truth, Kinohimitsu, the trailblazer in cultivating all things health and beauty from within, proudly embarks on a new, impactful chapter in reinforcing the very narrative of our hair, strand by vibrant strand, with renewed strength and unwavering resilience. Today, the future of hair health is decisively rewritten with the grand unveiling of Haéria Pro.

This highly anticipated launch at the DADI Cinema in Pavilion, Kuala Lumpur celebrated not just the Haéria Pro, but also that of the enduring legacy of Kinohimitsu’s iconic Collagen Diamond Pro. Together, these formulations underscore Kinohimitsu’s powerful commitment in advocating personal transformation that cultivates conviction to one’s own health and beauty. Whether through the radiance of skin or the vitality and lushness of hair, Kinohimitsu extends renewed hope and confidence to those who seek it most.

Kinohimitsu Haéria Pro - The Power to Resillience

At the heart of this groundbreaking elixir is a sophisticated botanical blend of Pumpkin & Sesame extracts, alongside potent nutrients like Zinc & Biotin. Understanding that true hair vitality blossoms from a strong, unseen foundation, this exquisite grapefruit-flavoured beverage works synergistically to actively nourish and hydrate the scalp, strengthening hair follicles at the root, and enhance hair strand resilience against daily stressors.

●        Pumpkin Extract

Rich in phytosterols and essential fatty acids, Pumpkin extract is known for its ability to nourish and hydrate the scalp, creating an optimal environment for hair growth. Studies suggest it can help inhibit enzymes linked to hair loss, thus supporting the longevity of hair follicles.

●        Sesame Extract

A treasure trove of lignans, antioxidants, and fatty acids, Sesame extract contributes to strengthening hair follicles at their very root and enhancing blood circulation to the scalp, which is crucial for nutrient delivery and robust hair development.

• Zinc: An indispensable mineral, Zinc plays a critical role in hair tissue growth and repair. It helps strengthen hair strands resilience by supporting protein synthesis and maintaining the structural integrity of hair. Its deficiency is often linked to hair

• Biotin: Often hailed as the "hair vitamin," Biotin (Vitamin B7) is fundamental for the production of keratin, the primary protein that makes up hair. Adequate Biotin intake is essential for fostering luxuriant growth and preventing brittleness, contributing significantly to overall hair strength and

Perfectly suited for the dynamic pace of modern living, Haéria Pro is conveniently packed in Kinohimitsu’s distinctive travel-friendly sachets, notably low in calories, and ever-ready to be seamlessly infused into one’s daily routine.

Kinohimitsu Collagen Diamond Pro - Legacy of Ageless Radiance

Kinohimitsu Collagen Diamond Pro is a name that needs no introduction. It stands as a veritable icon in its own right, evident by Kinohimitsu’s ascension as Southeast Asia’s first collagen beauty drink to Asia’s No.1 collagen brand. Kinohimitsu seizes this very launch event as a unique opportunity to not only celebrate its enduring cornerstone but also to magnanimously share its spotlight with its eagerly anticipated sibling, Haéria Pro, thereby completing a truly comprehensive approach to beauty from within. Its celebrated formulation has long been synonymous with that luminous glow that truly blooms from within, empowering users to firm, uplift, brighten, and gracefully defy the subtle march of time with undoubted confidence.

The Grand Unveiling at DADI Cinema Pavilion Kuala Lumpur

The event commenced with an Emcee welcome speech, setting an energetic tone for the evening. The stage was further enlivened with a captivating catwalk by our celebrated Mrs. Universe Malaysia Finalists, stirring grace and confidence into the atmosphere. The program continued with appearances by renowned artistes Ms. Ali Lee, Mr. Lai Lok Yi, Ms. Kimmy Low, Ms. Irma Hasmie, accompanied by Management representatives from Kinohimitsu, Mr. Chong Ka Wee, Mr. Marcus Chong, Ms. Jennifer Chin, and Watsons Malaysia, Ms. Caryn Loh in their Grand Arrival.

Mr. Chong Ka Wee, CEO of Kinohimitsu, proceeded with his key address, articulating the vision behind the day’s celebration: “Tonight, we gather not just to launch a product, but to celebrate our deep-rooted philosophy that Kinohimitsu has faithfully embraced for the past 27 years and counting - that beauty, true vitality, blossoms from within. We have been

a trusted partner in countless personal journeys, witnessing the transformative power of confidence when one feels their best, inside and out. With Haéria Pro, we are taking a significant step forward, addressing the intimate and often unspoken worries associated with hair health, offering a genuine solution that restores not just vitality to strands, but self-assurance to lives. And as our flagship Collagen Diamond Pro continues its legacy of empowering radiant skin, together, these offerings exemplify our commitment to comprehensive well-being.”

“More than products, we aim to inspire a ripple effect of compassion – a vision beautifully manifested through initiatives like Chrystina's hair donation campaign – reminding us all that true beauty shines brightest when shared. We are immensely grateful for the trust placed in us by our consumers and partners like Watsons, and we look forward to continuing this remarkable journey of health, beauty, and unwavering confidence with you all,” he concluded.

Ms. Caryn Loh, Managing Director of Watsons Malaysia and COO of Health & Beauty Asia, AS Watson, elaborated on the strategic partnership and Kinohimitsu's latest offerings. "At Watsons, our core purpose is to empower our customers to look good, do good, and feel great. This drives our continuous search for high-quality solutions and products that truly make a difference in their lives. Kinohimitsu’s launch of the new Haéria Pro, with its focus on healthy hair growth and strengthening from within, perfectly exemplifies the kind of science-backed, trusted products our customers seek. Not only that, we’re equally thrilled to continue championing Kinohimitsu’s iconic Collagen Diamond Pro. Together, these two products are a testament to holistic health and beauty from promoting the radiant glow of skin to now beautifully extending to the vitality of our hair. Watsons is incredibly honoured to partner with Kinohimitsu in bringing these breakthroughs to the Malaysian market and our customers, further enriching our shared commitment to providing accessible health and beauty innovations that contribute to overall well-being and confidence. We’re proud to offer both Collagen Diamond Pro and Haéria Pro — now available in Watsons stores nationwide," she says.

Attendees then gained deeper understanding during the Kinohimitsu Collagen Diamond Pro & Haéria Pro Products Sharing Session, led by a Kinohimitsu Dietitian. This was followed by a personal Sharing Session from Ms. Ali Lee, Mr. Lai Lok Yi, Ms. Kimmy Low and Ms. Irma Hasmie, where they discussed their beauty regimens and experiences. The atmosphere was further energized by a Kinohimitsu Haéria Pro Dance Performance and the launch of a TikTok Dance Challenge, engaging guests in an interactive and vibrant display.

A poignant highlight of the event was from 988 Chrystina Ng on her Hair Donation Campaign. This segment powerfully underscored the event's broader message of compassion, demonstrating how personal well-being can extend to supporting those in need, particularly individuals facing hair loss due to medical conditions. The campaign served as a tangible example of Kinohimitsu's commitment to holistic well-being and community impact.

In a landscape constantly seeking the next frontier of well-being, Kinohimitsu stands not at a finish line, but at the precipice of continuous discovery. With an unyielding commitment to pioneering integrated health solutions, this launch is a demonstration of its relentless pursuit of enhancing vitality from its fundamental origins. Kinohimitsu deciphers the body's intricate biological symphony, ensuring that every aspect is pampered with unparalleled nourishment.

This is the promise that echoes from tonight’s momentous event - Kinohimitsu's ceaseless innovation in perfecting well-being, assuring that a future of comprehensive, integrated health is not merely a possibility, but an evolving reality for all.

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Winnie Gan

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