FUJIFILM Malaysia Unveils Two New Innovations: instax mini LiPlay+ and FUJIFILM X-T30III
FUJIFILM Malaysia (Managing Director: Mr. Kensuke Aragane) proudly announces the launch of two exciting additions to its iconic imaging lineup — the instax mini LiPlay+ and the FUJIFILM X-T30III. These new models mark another milestone in FUJIFILM’s mission to empower users to capture, print, and share life’s most meaningful moments through innovative imaging technology.
The official unveiling took place at The Campus, Ampang, where members of the media, content creators, and photography enthusiasts gathered for an immersive hands-on experience with both new products.
“Today’s launch event celebrates our belief that photography connects people and spreads joy,” said Mr. Kensuke Aragane, Managing Director of FUJIFILM Malaysia. “With the launch of instax mini LiPlay+ and FUJIFILM X-T30III, we’re giving users more ways to express themselves and create lasting memories.”
instax mini LiPlay+: Premium Hybrid Model Featuring the First Selfie Camera in the instax™ Line
Mr. Aragane introduced the instax mini LiPlay+ as the premium evolution of the globally popular instax mini LiPlay™, enhancing its unique concept of combining sound and images for a more emotional photographic experience.
The mini LiPlay+ retains its hybrid design — allowing users to preview shots on the LCD screen before printing and even use it as a smartphone printer via Bluetooth. Its signature Sound feature records up to 10 seconds of audio, converts it into a QR code, and prints it alongside the photo, making it a beloved tool for sharing heartfelt messages during special moments.
New Features in instax mini LiPlay+:
- *First Selfie Camera in the instax™ Series – Easily take selfies with friends and family while checking the LCD monitor.
- *New “Layered Photo Mode” – Overlay a selfie onto a background image for creative, memory-filled prints.
- *“instax Sound Album™” Feature – Compile up to 10 sound-embedded images into a slideshow-style video with background music.
- *Enhanced “Direct Print” Function – Add voice messages to smartphone photos before printing via the dedicated app.
- *New Film Launch: “Soft Glitter” – A mini-format film decorated with subtle gold accents to elevate the printing experience.
The instax mini LiPlay+ Soft Bundle (inclusive of one camera and one pack of plain film) will be available exclusively in Malaysia starting 6 November 2025, priced at RM938.
FUJIFILM X-T30III: Compact, Powerful, and Designed for Every Photographer
Mr. Aragane explained the new FUJIFILM X-T30III, the latest model in the popular X-T30 series, continues FUJIFILM’s tradition of delivering professional-grade performance in a compact and lightweight body. Weighing just 378g, the X-T30III carries forward the timeless design of its predecessor, the X-T30II, while integrating significant upgrades in speed, image quality, and usability.
Featuring a 26.1MP back-illuminated X-Trans™ CMOS 4 sensor paired with the high-speed X Processor 5, the X-T30III offers twice the image-processing speed of the previous model. Its new subject detection auto focus, powered by deep learning, ensures reliable tracking for a wide range of subjects including people, animals, vehicles, and more.
The X-T30III also introduces the Film Simulation Dial — first seen in the X-T50 and X-M5 — making it easier for users to creatively switch between film looks such as REALA ACE and NOSTALGIC Neg., with three customizable positions (FS1–FS3) to store personalized Film Simulation “recipes.”
Key Product Features of FUJIFILM X-T30III
- Advanced Image Processing and Autofocus Performance
- *Equipped with a 26.1MP X-Trans™ CMOS 4 sensor and the latest X-Processor 5. • Improved power efficiency enables up to 425 frames per charge.
- *AI-powered subject detection autofocus recognizes and tracks faces, eyes, animals, birds, cars, motorcycles, bicycles, airplanes, trains, insects, and drones.
- *Supports 6.2K/30P, 4K/60P, and 1080/240P video recording with 4:2:2 10-bit internal output. • Digital image stabilization minimizes camera shake even during handheld video recording.
- Compact Design and Creative Expression
- *Maintains compact body size (W118.4mm × H82.8mm × D46.8mm) and lightweight design (378g).
- *Features 20 Film Simulations, including REALA ACE and NOSTALGIC Neg.
- *New Film Simulation Dial for intuitive film-style switching and three customizable positions (FS1–FS3) for personalized looks.
- Seamless Usability and Ergonomic Design
- *Auto Mode Selector Lever for one-touch automatic shooting.
- *Built-in pop-up flash for balanced portraits in low light.
- *Tilting 1.62-million-dot LCD monitor for flexible composition.
- *Comfortable grip for stable shooting.
- *Wireless connection to FUJIFILM’s Link series printers (instax mini Link 2™, instax mini Link 3™, instax SQUARE Link™, instax Link WIDE™) allows direct printing across all instax formats.
The FUJIFILM X-T30III will be available at all authorized FUJIFILM Malaysia retailers and official online stores starting 24 November 2025 for the X-T30III Body, and 5 December 2025 for the X-T30III Kit / XC13-33mmF3.5-6.3 OIS Lens.
The X-T30III Body is priced at RM4,248, while the kit with the XC13-33mmF3.5-6.3 OIS Lens will retail at RM4,898. Early Bird customers will also receive special gifts worth RM1,354, including a Lexar 64GB SD UHS-II Card (V60), 1 unit of NP-W126S battery, one RM500 Lens Voucher, and 1+1 Extended Warranty, while stocks last.
Hold Your Moment: FUJIFILM Roadshow at The Campus Ampang
Following the launch event, FUJIFILM continues the celebration with the “Hold Your Moment” Roadshow at The Campus Ampang, running until 23 November 2025.
The roadshow showcases FUJIFILM’s full range of Photo Imaging products, including digital cameras, instax instant cameras and printers, QuickSnap, and color negative films — inviting visitors to experience the joy of photography in every form.
Visitors can look forward to a host of interactive activities and giveaways throughout the event.
Roadshow Highlights:
- *Free instax Photo Session – Take a portrait with the FUJIFILM X Half and print instantly using the instax mini Link 3 printer.
- *Fresh Flower Collection – Pick and bring home a beautiful flower as a memento.
- *Spin-the-Gashapon for Freebies – Stand a chance to win exclusive FUJIFILM merchandise.
During weekends, photography lovers can also enjoy photo workshops, photo walks, and free coffee treats, creating a vibrant, creative space for the photography community to connect and learn.
Special Collaboration Showcases at the Roadshow
Adding to the excitement, FUJIFILM is also unveiling two special collaborations on display at the roadshow:
- *instax mini 12 Butterbear Special Edition Kit – A charming collaboration with Thailand’s beloved IP character Butterbear.
- *instax mini Link 3 Nintendo Mario Special Edition Set – A fun, nostalgic edition for gaming and photography fans alike.
Both exclusive sets will be showcased during the Hold Your Moment Roadshow, offering visitors a chance to preview and experience the latest FUJIFILM collaborations up close.
Join us at The Campus Ampang to experience, explore, and enjoy exclusive promotions throughout *the FUJIFILM Hold Your Moment Roadshow, happening until 23 November 2025.
For more information about the roadshow schedule and event details, follow us on social media @instaxclub and @fujifilmmalaysia for the latest updates and surprises.
-ENDS