Danfoss, a key player in the energy efficiency space today launched its inaugural “Danfoss Drives Southeast Asia Energy Efficiency Tour” in Malaysia to raise awareness on the importance of energy efficiency and empower businesses to adopt brand new innovations in energy efficient technology. The Tour will travel to more than 20 cities across Malaysia, Singapore and Thailand.
ASEAN is a major global hub of manufacturing and trade where the manufacturing, industry and services sectors are increasing demand for electricity in Malaysia. As the ASEAN region is well on track to be the world's 4th-largest economy by 2050 and it is one of the fastest-growing consumer markets in the world, this presents an opportunity for Danfoss to help customers in energy intensive industries including manufacturing, buildings, cement, food and beverage and industry sectors implement energy efficiency solutions to enhance process optimisation for sustainable, reliable and efficient operations.
Speaking at the launch event, Soren Kvorning, President of Danfoss Asia Pacific said “Malaysia currently has one of the highest rates of power consumption per capita among emerging economies in the ASEAN region and has been experiencing steady growth in GDP at a rate of 4.3% per year, and per capita GDP is expected to reach USD 10,721 in 2035.”
“The Danfoss Drives Southeast Asia Energy Efficiency Tour is a timely introduction to the market to empower and encourage more businesses to adopt energy efficient technologies. With our established leadership in the drives division, we believe that by 2025 more than 5 billion people worldwide will benefit directly or indirectly by Danfoss Drives in their everyday lives.”
Building on the success of the Danfoss Tour in India, South Korea, US and Europe, the Danfoss Drives Southeast Asia Energy Efficiency Tour will address new opportunities for energy efficiency through customer seminars and 3D Interactive Experience where businesses will benefit from a unique virtual reality experience for visitors to better understand the benefit directly or indirectly from Danfoss Drives in their everyday lives.
“Commercial buildings ,Food and Beverage production and processing plants ,Heavy industries like manufacturing, cement, metal ,mining ,paper are the major contributors for high energy consumption. The need for improved efficiencies is all the more important as connected devices grow in numbers and become more closely interconnected where more energy will be needed to power them. The Danfoss Drives Southeast Asia Energy Efficiency Tour will support Malaysia’s National IoT Strategic Roadmap, which aims to create RM42.5 billion in gross national income beyond 2020. We are committed to save the equivalent of 60 hours of global electrical energy consumption and enable a better tomorrow driven by drives”, added Soren.
The Danfoss Drives Southeast Asia Energy Efficiency Tour will journey to 20 cities across Malaysia, Singapore and Thailand in a span of three months. The Tour will begin its journey in Malaysia and visit cities including Petaling Jaya, Bandar Sunway, Penang, Ipoh, Ipoh, Johor Bahru and Kuantan.
