Thanks to an evolutionary leap in image processing power and efficiency, the new α7R III combines a high-resolution 42.4 MP 1 back-illuminated Exmor R CMOS image sensor with impressive shooting speeds at up to 10 fps 2 with full AF/AE tracking, as well as beautiful image and 4K 6 video quality, wide 15-stop 9 dynamic range, high sensitivity with noise reduction of almost a full stop 4 and more. With these immense capabilities and a compact, lightweight body, it’s an extremely versatile tool for photographers, videographers, multi-media creators and all other types of professionals that demand reliability, flexibility and versatility.

Also, Sony announced the latest addition to its expanding full-frame E-mount lens line-up, the FE 24-105mm F4 G OSS Standard Zoom. The new full-frame lens covers the commonly used 24 to 105mm focal length range, delivering outstanding G Lens™ imaging performance with the most lightweight design in its class1, maximising its versatility and usability. Therefore, the FE 24-105mm F4 G OSS can be used for versatile shooting including landscapes, portraits, weddings and more. This lens also features fast, precise and quiet autofocus capabilities in both still and video shooting, making it an ideal complement for Sony’s extensive line-up of E-mount cameras.

Apart from that, the development of the long-awaited FE 400mm F2.8 GM OSS Super-Telephoto lens will feature the incredible high resolution and spectacular beautiful bokeh of Sony’s acclaimed line of flagship G Master™ series lenses, while also offering a far-reaching 400mm focal length and F2.8 large aperture. This combination will deliver a new elevated shooting experience for all professional sports, news and wildlife photographers looking to capture all of the decisive moments with higher image quality with a target launch date in mid 2018. 

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