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iProperty.com Malaysia announced that it has formalise a multi-million-ringgit commercial agreement with IQI Realty.
Set to change the way Malaysian experiences property, the agreement will see IQI leveraging on iProperty.com’s digital and non-digital solutions to better engage customers.
This collaboration of two market leaders, will also involve equipping agents with access to data to help customers make accurate and informed property decisions.
Under the agreed upon terms, the two companies will also work together in coming up with customised in-house training on the best way to leverage digital solutions and data insights to engage and serve their Malaysian customers.
This agreement will also see iProperty.com and IQI set new benchmarks for cross-collaboration between partners in the real estate industry.
Haresh Khoobchandani, Chief Executive Officer of REA Group - Asia said the digital revolution is accelerating by the day and the thought leader organisations are embracing technology to enhance the ways they can serve their customers.
“The home buying process is evolving and real estate agents who embrace and have the skills to leverage technology are at a clear competitive advantage.
“IQI’s foresight and commitment to digital, positions their business and others with a similar philosophy, ahead of the pack and enables them to serve their customers in market-leading ways,” he added.
This collaboration, he said, will make a powerful connection to ensure Malaysians are well served in a digital-first world.
“In a recent study carried out by MDEC, Malaysians spend an average of 5.1 hours a day on the internet and nearly half of all Malaysians access websites from their mobile phones.
“The ability to view properties and information to help you gain insight around property decisions through your mobile phones is something that will continue to grow strongly for many years to come and IQI are reading that trend early,” he concluded.
Kashif Ansari, Group Chief Executive Officer of IQI Global, said, “As a global real estate agency with a strong presence in Malaysia, we see digital as the core enabler of the real estate business in Malaysia.
“The agreement with iProperty.com Malaysia will help equip our agents in Malaysia with the tools and insight to leverage digital to serve their customers better and guide them to make informed property decisions.”