Malaysia online marketplace,11street, announced 56 per cent of its registered sellers were women’ selling products across various categories in 2017

“Online shopping has proven to be a boon for female entrepreneurs and they are thriving in the e-commerce industry. 

“The top category with the highest number of registered female sellers is in the health & beauty segment. 30% of the female entrepreneurs on 11street are selling cosmetics, fragrance, dietary supplements & tools, skin & personal care items online.” its chief executive officer, Hoseok Kim 

The platform that first launched in Malaysia in 2015 has had a fierce vision to help sellers reach their full potential, particularly with female entrepreneurs through its seller development programs and the 11street Academy.

“On average, 11street’s sellers have witnessed an increase in sales revenue by 15% to 20% within six months of completing the courses under the 11street Academy, the nation’s first certified e-commerce certification platform. 

“Many of the women entrepreneurs have outperformed the average benchmark, and some have even doubled or tripled their sales performance,” he added. 

In addition, 11street saw 7 per cent of its female sellers tapping into the categories of large electronic appliances, camera, smartwatches & wearables, audio & gaming and home improvement. 

One notable female entrepreneur who has definitely broken the gender stereotypes of women in e-commerce industry is Chief Operating Officer of IT Comp, Sharon Goh. 

Interestingly, despite not having a background in IT, Sharon was savvy enough to foresee that e-commerce was the future trend and hopped onto the bandwagon.

In 2015, Sharon and IT Comp joined forces with 11street, a partnership that eventually helped her become one of the top players in a typically male-dominated category of sales on 11street’s marketplace: Mobile, IT & Electronics

Director of the N4 Camera Store Sdn Bhd, Ong Mei Jye also spoke about how e-commerce changed her business and her life.

 “I have found greater opportunities in providing consumer digital products and services online, like a steadier growth and wider possibilities at the lowest cost. 

“By partnering with online marketplaces, including 11street, the N4 Camera Store has successfully achieved a turnover of 20% in our group business and I am positive to see more growth in the e-commerce sector,” Ong said.  

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