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CIMB Bank Berhad has won ‘Best Retail Bank in Malaysia’ for the second year in a row and also won the award for ‘Best Productivity, Efficiency and Automation Initiative, Application or Programme for 2018’ at The Asian Banker’s International Excellence in Retail Financial Services 2018 Awards recently.
The Asian Banker’s awards is one of the industry’s most prestigious due to its rigorous criteria for innovativeness in retail financing in Asia Pacific, Central Asia, the Middle East and Africa.
CIMB Group Consumer Banking chief executive officer Samir Gupta, said the group is humbled by their customers’ continued trust and will use these awards as an opportunity to improve their value proposition to their customers.
“As a leading ASEAN universal bank, CIMB is continuously innovating to provide the best products and services to its customers.
“We are deeply honoured to be recognised by these awards, which reflect our deeper focus on digital in our T18 strategy.
“Our current digital offerings – like Enhanced Virtual Assistant (EVA) digital banking app-bot – are only the beginning, as we build capacity to become a digital challenger bank by leveraging artificial intelligence, big data, data science and analytics to continuously deliver delightful experience for our 13 million customers across ASEAN,” said Gupta.
CIMB received the Best Retail Bank in Malaysia award for, among others, its award-winning virtual assistant mobile app EVA, which was crowned ‘Internet Banking Product of the Year’ for Asia during the Asian Banker Awards 2017, and which also won Gold for ‘Best Digital Experience’ at the Customer Experience Asia Excellence Awards 2017.
EVA has since been enhanced with natural language conversational capabilities as well as a ’spend analyser’ function to help customers make smarter financial decisions.
CIMB is also the first bank in Malaysia to have received regulatory sandbox approval from Bank Negara Malaysia for electronic Know-Your-Customer (e-KYC), a paperless and electronic method of verifying the identity of customers, set to be a viable alternative to existing face-to-face verification requirement in today’s fast-paced, mobile, data-defined world.