PropertyGuru Group, Asia's leading online property group, today unveiled a brand refresh, with an invitation to property seekers to ‘Look Forward To Home’. This refresh builds on PropertyGuru’s 10-year industry experience and technology heritage, and marks a new phase in the company’s transformation journey from a regional property media powerhouse to a high-growth technology company.
It includes revamped websites and mobile apps and a new brand identity. These collectively bring to life PropertyGuru’s role as a trusted advisor to property seekers, and signal the advent of a new era of customer experience in the property sector.
An industry first, the new websites and mobile apps, leverage Artificial Intelligence (AI) to make every property search a highly personalised and intuitive experience.
The Pricing Insight Intelligence widget, in collaboration with Property Advisor, a product of MyPropertyData, brings insight into past transactions records as the system auto-analyses big data on local market trends and helps consumers make more informed buying, renting and investing decisions; and the Location widget further brings consumers down to ground by showing optimised routes via different transportation means to selected destinations.
Underpinning these are machine learning algorithms, which have been trained to recognise behavioural cues to determine the kind of properties a user is looking for and the content they are likely to be interested in. As PropertyGuru’s AI-powered recommendation engine learns more about each user’s unique needs and preferences, solutions will increasingly become tailored, smarter, and more accurate.
PropertyGuru Group Chief Executive Officer, Hari V. Krishnan, said, “Millions in Southeast Asia have searched and found their homes with us. That’s both a privilege and a responsibility. As we look forward to the next decade, we recognise that people not only want the home finding and buying processes to be simpler and faster, but also expect highly-customised solutions to meet their needs and challenges.”
Hari continued, “With our revamped websites and apps, the more you use our platform, the more it becomes your platform. The experience for every user will be unique, as we learn more about their preferences. As such, this brand refresh marks PropertyGuru’s transformation into a full-fledged tech brand.”
PropertyGuru Group Chief Marketing Officer, Bjorn Sprengers, added: “People’s expectations of exceptional user experience have been shaped in recent years by great technology brands. We felt that it was time for the property industry to catch up.”
He continued, “‘Look Forward To Home’ embodies the aspiration of all property seekers in Asia – that of finding and owning their very own home. Our updated brand identity, especially our new logo, takes inspiration from where we’ve been, and boldly signifies where we’re heading as a brand.”
The new PropertyGuru logo
The new brandmark is made up of two distinct and interconnected roofs, illustrated by interlocking red lines. While the red line is a representation of people’s life journeys, the two roofs signify the different stages people go through in a lifetime and the importance of home at each stage. The interconnection between the two roofs represents how PropertyGuru supports property seekers every step of the way. The four peaks within the logo are also a subtle nod to the Group’s four primary markets in Asia: Singapore, Malaysia, Thailand and Indonesia.
Always pointing forward and rising, the new logo conveys a positive, confident, leadership positioning that not only speaks to PropertyGuru as a company but also the rise of Asia on the world stage. The new logo is fresh, simple, on category, contemporary and credible; exactly like a Trusted Advisor that helps people make confident property decisions.
