AmBank Berhad in an effort to intensity its digital banking experience and serviceshas launch its enhanced internet banking platform, the all-new AmOnline. 

The platform with fresh new look will provide customers an easy, simple and fast online banking experience.

Transacting features include funds transfer, bill payments and JomPay, prepaid mobile top ups, credit card and loan payments, foreign remittances, eFixed Deposits and more, within a minimalistic design to get the job done in just a few clicks. 

 “Our vision for AmOnline is to create the best ecommerce-like experience of Banking, to allow customers to invest, gain access to financing and fulfil their end to end financial needs entirely online. 

“Our online offerings are analytics backed to deliver an individually personalised and proactive experience of the right offer at the right time. We will pass through the reduced cost to serve in terms of better rates online to our customers. 

“This will extend the promise of “Easy. Simple. Fast” to our online financial products and services,” said Ambank group chief executive officer, Datuk Sulaiman Mohd Tahir. 

The all-new AmOnline is the first online banking platform in Malaysia to be equipped with a multi-lingual option, in English, Bahasa Melayu and Chinese to caters to the diverse background of our customers.

It had a soft launch in August 2017 when it was tried and tested among AmBank staff, followed by a public release in October.

“We have seen our daily sign up rate double since we launched the new AmOnline, and since the past month it has tripled. 

“As of March this year, we have a total of about 500,000 customer base. We are encouraged to see that our “Easy. Simple. Fast.” premise is resonating well with our customers,” said Ambank Berhad managing director retail banking, Jade Lee. 

Customers can also consolidate their outstanding credit card balance from other banks into their AmBank credit cards or get cash from their credit card under the “Quick Apply” feature.

All Balance Transfer & Quick Cash applications submitted at AmOnline will be processed on the same day before 2pm, with the funds disbursement made the next day.

“Customers are now able to apply for Balance Transfer and Quick Cash at their own convenience, anytime and anywhere, since AmOnline is accessible 24 hours a day and it is available in both Desktop Web as well as our Mobile Application.

“They no longer need to call in or walk into the branches,” added Jade.

The upcoming features at AmOnline will see cards customers being able to increase their credit card limit to apply for a new or supplementary card online based on their eligibility. 

Non-card customers will be able to apply for a Card. DIY-Wealth will enable online investing and management of investments.

“We found that over half our customers were accessing online banking from a mobile device. 

“The new AmOnline was therefore built to deliver a deeply ergonomic and mobile-first experience. 

“Our mobile app is responsive, optimised for the form factor and device capabilities of smartphones and is as comprehensive, if not more comprehensive than our web offering,” said Ambank Group chief operations officer, Datuk Iswaraan Suppiah.

AmOnline will also launch Ask Amy, virtual customer service representative later in the second half of 2018. 

The release will address credit card services; with a broader and richer set of capabilities to follow thereafter.

“While digital has been leading to significant customer experience improvements, the contact center experience has not changed much. 

“We analysed the top reasons that customers call the contact center and with Ask Amy, we will progressively build out a digital-era alternative to fulfil these service requests,” he added.

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