Samsung has launched its 2018 QLED TVs locally.

Since its debut in early March at New York, the QLED TV is leading the global market with extra-large, ultra-high definition TVs. It is the TV that does it all. In three simple words: Unrivalled viewing experience. No more distractions, just pure entertainment.

“This year, our 2018 QLED TVs are truly the most cutting-edge and contemporary-designed TV based on the modern consumer’s lifestyle. As such we are proud to say that our consumers will be able to enjoy their content, and how they interact with their devices on a redefined level,” said Yoonsoo Kim, President, Samsung Malaysia Electronics.

To create even more stunning picture quality with pristine contrast, the TVs feature the new Direct Full Array which uses a panel with zones of smartly controlled backlighting that adjust automatically to deliver deep blacks and pure whites. This reduces blooming and halo effects and enables deeper contrast, with inky blacks and brilliant whites.

Advanced Anti-reflection technology ensures that the TVs’ spectacular picture quality can be enjoyed from almost any angle, and also helps boost contrast. Aligned with the new products, which include models wider than 55 inches, Q Engine technology automatically upscales on-screen content to UHD levels to further enhance viewers’ immersion.

Samsung’s 2018 QLED TVs’ style changes based on innovative technologies are also noticeable. Magic Screen is an energy-saving function that allows the TV to elegantly display images as well as real-time information such as the weather or news. For wall-mounted TVs, Magic Screen can mimic the pattern on the wall behind the TV to create an astonishing visual effect in which the TV blends seamlessly into the wall.

Samsung has also introduced a simple solution to eliminate cable clutter, called the One Invisible Connection, which integrates power cables and data lines that were previously separated to allow the TVs to harmonise with their surrounding aesthetic. Available up to 15 meters, it frees consumers from having to place their TV near data or power outlets.

Samsung’s 2018 home entertainment lineup will be available starting 1st June 2018 onwards at all Samsung Brand Stores and authorised dealers nationwide with details as follows:

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