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Facebook Malaysia hosted “Retail Day”, an industry event for 150 local retailer clients and partners.
“Retail Day” aimed at sharing industry mobile-first strategies that will help them unlock growth opportunities to reach the 22 million Malaysians already on Facebook here recently.
Attendees at the event gained insights into tapping into the power of Facebook tools and solutions strategies to drive business growth and to create effective online campaigns.
The event also featured industry best practices from Senheng Malaysia and StoreHub Malaysia, in addition to workshops and insights shared by the Facebook team.
M-commerce sales in Asia-Pacific totalled $1.027 trillion in 2017, a 41.9 per cent increase over 2016, accounting for 76.1 per cent of retail ecommerce sales (source: eMarketer).
As for Malaysia, the retail sector’s total sales was projected to grow by 4.7 or RM104.4 billion this year, with eCommerce penetration at 5 per cent compared to 2017 according to Retail Group Malaysia/The Star & eMarketer.
With online and digital marketing now an essential component in today’s digital world, retailers are expected to keep up with market changes, consumer expectations and the need to build for mobile.
“Retail Day” is just one of the initiatives by Facebook Malaysia to educate retailers and businesses in the country on the challenges and solutions in implementing digital strategies to embrace a mobile future.
“With more than 22 million people in Malaysia on Facebook each month on mobile, retailers here should be moving fast to tap into the power of mobile to unlock growth and drive their businesses,” said Nicole Tan, country director of Facebook Malaysia.
“We’re seeing momentum with retailers using Facebook to better connect with consumers - and our team is committed to helping them achieve real business results on mobile by providing industry insights through workshops, training and events like Retail Day.”
Facebook Malaysia also provided mobile and Facebook tips for retailers as this move to mobile and the expanded use of online also means that retailers must think as much about the online store experience as they do the in-store experience.
Here are three key considerations for marketers to keep in mind in their quest into the 'mobile-first' world of retail, first is ‘Remember that traditional retail is transforming’ and today, mobile devices have completely upturned the way people shop.
There is now fluidity in how consumers are shopping, and a variety of touch points they are using along their purchase journeys.
Second is that ‘Mobile is redefining shopping experience’ and although much of the disruption people are seeing in retail is caused by mobile, there is no such thing as ‘mobile hype.’
Retailers need to quickly start adopting a mobile-first marketing strategy, especially as product discovery increasingly happens on mobile.
Mobile has become the new storefront: no matter where the final purchase is made, online or off, there is a good chance the discovery happened on mobile.
Finally ‘Mobilising creative for retail behaviour’ where with mobile disrupting consumer journey, Facebook wants to help retailers leverage the power of digital and mobile to use their unique assets (brick and mortar stores) to compete and win against digital native category disrupter they face next.
Facebook wants to help them understand how a partnership with Facebook can unlock value across their entire business.
With a goal of replicating the success they are already seeing online and driving success offline in terms of increasing in-store traffic, driving in-store sales, and increasing LTV (life time value) for their new and existing customers.
Facebook Malaysia Hosts "Retail Day" To Help Retailers Grow And Reach More Consumers
Facebook Malaysia hosted “Retail Day”, an industry event for 150 local retailer clients and partners.
“Retail Day” aimed at sharing industry mobile-first strategies that will help them unlock growth opportunities to reach the 22 million Malaysians already on Facebook here recently.
Attendees at the event gained insights into tapping into the power of Facebook tools and solutions strategies to drive business growth and to create effective online campaigns.
The event also featured industry best practices from Senheng Malaysia and StoreHub Malaysia, in addition to workshops and insights shared by the Facebook team.
M-commerce sales in Asia-Pacific totalled $1.027 trillion in 2017, a 41.9 per cent increase over 2016, accounting for 76.1 per cent of retail ecommerce sales (source: eMarketer).
As for Malaysia, the retail sector’s total sales was projected to grow by 4.7 or RM104.4 billion this year, with eCommerce penetration at 5 per cent compared to 2017 according to Retail Group Malaysia/The Star & eMarketer.
With online and digital marketing now an essential component in today’s digital world, retailers are expected to keep up with market changes, consumer expectations and the need to build for mobile.
“Retail Day” is just one of the initiatives by Facebook Malaysia to educate retailers and businesses in the country on the challenges and solutions in implementing digital strategies to embrace a mobile future.
“With more than 22 million people in Malaysia on Facebook each month on mobile, retailers here should be moving fast to tap into the power of mobile to unlock growth and drive their businesses,” said Nicole Tan, country director of Facebook Malaysia.
“We’re seeing momentum with retailers using Facebook to better connect with consumers - and our team is committed to helping them achieve real business results on mobile by providing industry insights through workshops, training and events like Retail Day.”
Facebook Malaysia also provided mobile and Facebook tips for retailers as this move to mobile and the expanded use of online also means that retailers must think as much about the online store experience as they do the in-store experience.
Here are three key considerations for marketers to keep in mind in their quest into the 'mobile-first' world of retail, first is ‘Remember that traditional retail is transforming’ and today, mobile devices have completely upturned the way people shop.
There is now fluidity in how consumers are shopping, and a variety of touch points they are using along their purchase journeys.
Second is that ‘Mobile is redefining shopping experience’ and although much of the disruption people are seeing in retail is caused by mobile, there is no such thing as ‘mobile hype.’
Retailers need to quickly start adopting a mobile-first marketing strategy, especially as product discovery increasingly happens on mobile.
Mobile has become the new storefront: no matter where the final purchase is made, online or off, there is a good chance the discovery happened on mobile.
Finally ‘Mobilising creative for retail behaviour’ where with mobile disrupting consumer journey, Facebook wants to help retailers leverage the power of digital and mobile to use their unique assets (brick and mortar stores) to compete and win against digital native category disrupter they face next.
Facebook wants to help them understand how a partnership with Facebook can unlock value across their entire business.
With a goal of replicating the success they are already seeing online and driving success offline in terms of increasing in-store traffic, driving in-store sales, and increasing LTV (life time value) for their new and existing customers.