Viu, the leading regional OTT video service and Media Prima Television Networks (MPTN) announced a partnership whereby, Media Prima will broadcast as a first run, three Viu Originals ‘Salon’, ’Jibril’ and ‘The Bridge’ for the Malaysian market in 2018.

This is the first time a regional OTT brand has partnered with Malaysia’s largest TV broadcaster on content for same day airing. The three shows are slated to be released from September 2018 onwards on Media Prima’s NTV7 and on Viu.

“This is a completely different take within the entertainment industry where there is a common misconception that OTTs are here to challenge the TV industry. To the contrary, we see real synergies between linear TV and digital audiences in Malaysia. This is possible today with an extremely digitally connected population that also includes heavy consumers of free-to-air TV. We truly appreciate the collaboration with Media Prima, Malaysia’s leading broadcaster, who will benefit from Viu bringing international formats and premium Malay dramas to their audiences this year.” said Kingsley Warner, GM for Malaysia, Vuclip.

“The concept of partnering with Viu surfaced when we saw our viewers demanding authentic, specific-to-Malaysia content, while maintaining topnotch quality. We believe this partnership could develop more notable dramas similar to TV3’s Nur. Apart from that, we envision having highly targeted digital reach through Viu’s platform and providing a large population of Malaysians great quality content through this partnership,” said Johan Ishak, Chief Executive Officer, Television Networks, Media Prima Berhad. “Apart from attracting new audiences, this is a great step in rewarding our loyal audiences who have always been with us all this while”, he added.

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