McDonald’s Malaysia has broadened McDelivery network by launching the new McDonald’s mobile app and increasing the number of delivery points nationwide.

This is their effort to leverage on the expected rise of e-commerce as well as the expansion of the delivery sector to sustain the company’s ongoing growth.

McDonald’s expects a significant increase in revenue contribution from McDelivery as it becomes a rapid growing business channel for the company as McDelivery has already recorded a growth rate of 80 per cent for the period between January to June, 2018 compared to the of the same period last year.

McDonald’s Malaysia vice president and chief marketing officer, Melati Abdul Hai said the expansion of McDelivery was a result of the increase in demand, largely owing to a shift in consumer behaviour and lifestyle as well as a change in the ever-evolving business landscape.

“These days, Malaysians are finding it difficult to go out and grab a bite to eat because of their busy schedules.

“Whether they are stuck in work meetings, traffic jams, or just prefer to relax at home, they should be given an option as to where and how they would like to enjoy their favourite meals.

“As part of the expansion plan, McDonald’s is committed to avenues previously unchartered to achieve the goals we set out for, such as having more than 310 delivery points by the end of this year,” she said adding that Mcdonald’s is also looking to increase their market share by 15 per cent.

In 2017, McDonald’s had only 103 delivery points and 10 per cent market share and Ultimately, by 2021, they aim to have a total of 1,000 delivery points and 30 per cent market share in Malaysia.

Melati added the long-term strategy was to equip at least 90 percent of McDonald’s restaurants with McDelivery services by 2025.

The expansion of McDelivery, she said, was a result of the increase in demand and shifting of consumer behaviour and business landscape.

In connection with McDelivery network expansion plan, McDonald’s Malaysia has launched the new McDonald’s mobile app, which is available for Apple and Android users was designed to be a “one-stop centre” to make it convenient for today’s customers who are always on-the-go.

The new app interesting features includes daily exclusive offers and promotions for customers, booking function for birthday parties, restaurant locator, job application function, latest news and information from McDonald’s as well as a customer feedback function.

Not only that, app users will be offered personalised promotions specially catered for them, based on users’ historical purchases and demographics.

In addition to that, McDelivery is now available 24 hours a day.

McDonald’s also announced strategic partnership with foodpanda which aims to extend even farther to reach customers nationwide using foodpanda’s extensive network.

Melati further explained that as foodpanda’s largest partner, McDonald’s is excited to be able to leverage the extensive network that foodpanda has built to reach even more customers in Malaysia.

Foodpanda Malaysia managing director Sayantan Das concur her excitement with the partnership.

“We are very excited to have McDonald’s Malaysia available on the foodpanda platform.

“This strategic partnership is in line with our mission to bring good food into your everyday by satisfying our customers’ McDonald’s cravings from the comfort of their own home or office,” she added.

As food aggregators are becoming more relevant, McDonald’s is setting their sights on more collaborations with third party operators in the future.

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