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Malaysia Airports and Malaysia Design Development Centre (DDEC) has joined forces to launch HIMPUN, a month-long campaign at KLIA.
The aim of this event is to boast the best of Malaysia fashion, craft, delicacies and beauty products to international audience.
The theme of HIMPUN was aptly coined “Proudly Made by Malaysians”, to enhance its symbolic significance in featuring everything that makes up the country’s pride.
“Our collaboration with DDEC has indeed grown from strength to strength, starting off with the Ramadhan-Raya campaign in May where we introduced Malaysia’s delicacies to the world through the KuehKita Campaign.
“We are obviously very excited to collaborate with DDEC again to introduce yet another innovative campaign which I am confident will add immense value to a customer or travellers’ shopping experience at KLIA.” said Malaysia Airports senior general manager for Commercial Services Nazli Aziz.
According to Malaysia Airports and DDEC, HIMPUN’s objective is to provide local and international travellers at KLIA a cultural perspective of what a beautiful country like Malaysia can offer through the products and activities that are showcased during the campaign.
He also added that creating a joyful Malaysian experience for travellers is central to what we do at Malaysia Airports.
“With millions of travellers passing through KLIA each month, campaigns like HIMPUN will enhance the Total Airport Experience and offer a Sense of Place for travellers, where every interaction for travellers at our airports becomes an experience to savour the richness of Malaysian culture that is both positive and unique,” he adds.
“HIMPUN will provide an opportunity for Malaysia Lifestyle SMEs to promote their products in KLIA, thereby enabling their brands to have a wider exposure on both domestic and international levels.” said DDEC chief executive officer Abdul Rahman Mohd Saad.
He also added that this event will enable Malaysia Airports and DDEC to jointly assess the commercial viability of the participating brands with a view to potential future retailing activities at KLIA.
The campaign was officiated by Her Royal Highness Tengku Permaisuri Norashikin, The Tengku Permaisuri of Selangor and was launched in conjunction of the country’s National Day as well as the upcoming Malaysia Day on 16 September.
It will run from 6 to 30 September 2018 with live cultural performances, fashion talks and product demonstrations held on a daily basis.
Some of the more popular local brands that will be showcased at HIMPUN include Asian Potions, Eartheir, Frankitas, Fernthenewbatik, and MySmink.
Other brands that will be featured at HIMPUN including ANNAY.H, Wan & Mary, Fairuz Ramdan, Gahara Galore, Emmadesign KL, Naturelkiss, A&M Treasure, and many more.