11street, one of the leading online marketplaces in Malaysia, is tapping into the cashless payment trend through its partnership with Boost to offer shoppers a more convenient way to pay for their online purchases.

This new collaboration is the first eWallet service to offer online shoppers the ease and security of both mobile payment and web payment options via QR code and pin entry on an eCommerce
Platform.

It eliminates the tedium of having to manually input payment and shipping information every time a customer wants to buy something online, ensuring an easy, fast and convenient checkout process and overall more rewarding online shopping experience - no more fishing around for the right combination of payment and loyalty card! To top it off, users can also enjoy instant shake rewards after each payment.

Boost and 11street are also deepening their partnership through the integration of an 11street
storefront on the Boost app.

Boost users will now have instant access to the online marketplace by clicking on the “Online shopping” feature on the Boost app. Users will then be redirected to the 11street platform, where they can shop and make payment with their Boost mobile wallet.

This integration of the Boost and 11street platforms allows users to seamlessly perform online shopping transactions without having to access multiple different apps. It is a calculated step towards building a more wholesome digital ecosystem.

“Through this partnership, Boost users and 11street customers can shop with ease, without having to access multiple apps.

“A customer can simply open the Boost app, shop on the 11street storefront within the app and pay with their Boost wallet as seamlessly as ever.

“Together with 11street, we hope to create a more efficient eWallet society and online shopping community,” said Boost chief executive officer, Christopher Tiffin.

11street chief executive officer Cheong Chia Chou concur and revealed 11street excitement to be teaming up with Boost to become one of the first online marketplaces in the country to embed both mobile and web payment via eWallet services through QR code and pin entry.

“We’re also really excited to see our storefront on the Boost app which will give us a chance to connect with a whole new audience while providing better services to our existing customers.”

“To celebrate this partnership, Boost and 11street will be offering customers ‘Boosted Daily Deals’ on exclusive items”

Among the deals include smart LED televisions, mobile phones, speakers, power banks and many more.

These ‘Boosted Daily Deals’ will be refreshed daily, and shoppers will get to enjoy attractive discounts and savings on new and limited items.

Apart from that, Boost and 11street is also launching a ‘Win A Car’ Campaign, where customers
stand a chance to win prizes worth up to RM86,000, including 11street vouchers, game consoles, mobile phones and the grand prize of a brand new Myvi.

“We’re evolving with the technological advancements in our increasingly digital world to enrich
and elevate our customers’ online shopping experience and provide them with better deals on
products across the board.

“We want our shoppers to shop, but more importantly, we want them to continue having opportunities to earn and win while they shop, thus this collaboration with Boost.

“The grand prize of a car is just the first of many surprises we have in store for 11street and Boost users, so you’re going to want to watch this space,” revealed Cheong.

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