Mercedes-Benz Malaysia (MBM) delivered a record-breaking third quarter performance in 2018 (3Q2018), resulting in 10,143 cars delivered to customers compared to 8,773 units sold in the same period last year.
The sales registers a 16 per cent growth compared to the same period last year; while a market share of 2.5 per cent in total for 3Q2018 records an improvement of 0.2 per cent from 3Q 2017.
With the impressive result in the first nine months of 2018, the German carmaker expects to hit another record-performing year with launch of six new models by year end.
“In the third quarter of 2018, we enjoyed bringing a host of updates to excite our fans and customers in the premium market segment.
“We are happy to continue raising the benchmark of our customer journey through MBM’s extensive network, electrifying product portfolio and unrivalled customer service,” said Mercedes-Benz Malaysia, president and chief executive officer, Dr Claus Weidner.
In 3Q2018, MBM’s locally-produced limousines namely the Mercedes-Benz C-, E-, and S-Class, collectively recorded a total of 6,344 units sold.
Meanwhile, MBM’s range of premium compact cars comprising the Mercedes-Benz A-Class, B-Class, GLA-Class and CLA-Class recorded 1,268 units sold.
These two segments recorded increases of 21.1 per cent and four per cent respectively compared to the the third quarter of last year.
“The premium SUV range by Mercedes-Benz remained a growth driver recording 1,960 units sold, which translated into a 3.4 per cent increase compared to Q3 2017.
“The Mercedes-Benz Dream Cars collection also recorded a notable achievement with 570 units sold, marking a 40 per cent increase compared to 3Q 2017,” announced vice president, Sales and Marketing, Mark Raine.
He revealed the numbers has shown that they are ontrack for yet another record year in 2018 despite the expected slowdown in the car industry due to the reintroduction of the Sales and Services Tax (SST).
Moving into its service performance for 3Q2018, MBM’s dealer network registered a service volume of 109,927 from 31 service centers, an increase of 16 per cent over the previous year.
Mercedes-Benz Services Malaysia (MBSM), the financing arm of MBM, continued its growth trajectory in Q32018 maintaining a serviced portfolio of over RM2.5 billion, and continues to finance four out of 10 Mercedes-Benz cars sold in Malaysia.
To diversify its funding sources in anticipation of further growth prospects in the local market, MBSM recently issued a RM 3 billion corporate bond programme in Malaysia.
MBSM received a credit rating of AAA by the independent credit rating agency RAM and its first issuance of RM 250 million of the bond program has been comprehensively taken up by local investors.
“Mercedes-Benz Malaysia was established more than 15 years ago. With over RM1 billion invested as a Mercedes-Benz brand todate, our key focus has been and remains taking a holistic approach to automotive excellence and customer experiences with a customer centric strategy,” concluded Dr Weidner.