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The Malaysian Automotive Association (MAA), organiser of the Kuala Lumpur International Motor Show 2018 (KLIMS’18) has spent approximately RM7 millions for media exposure.
The extensive advertising and promotion campaign for KLIMS’18 is set to generate hype to the motor show through print, digital, broadcast and outdoor channels.
“After a five-year hiatus since the previous KLIMS, the automotive industry players are ready to bring Malaysia’s iconic motor show back with exciting exhibits and attractions to capture the attention of motoring enthusiasts and the public.
“KLIMS’18 is the country’s launch pad for new passenger car models, bikes and commercial vehicles. A number of Concept cars are making their way to the show. Innovative automotive products will also be introduced to visitors at KLIMS’18,” said MAA president, Datuk Aishah Ahmad.
KLIMS’18 has been identified as one of the events in the Malaysia’s Tourism calendar of events and festivals 2018 for the motoring extravaganza.
Aishah added that “Visitors to KLIMS’18 will experience an overhauled KLIMS from its predecessors.
“There are new attractions such as vehicles developed and imagined by students from our country’s universities, displays of exotic vehicles, the longest limousine in Malaysia and fancy customised art on bikes and vehicles.
“The new venue for KLIMS’18 at MITEC will also give visitors an interesting visiting experience.”
Together with the launch of the promotion campaign, the KLIMS’18 also announced the Visitors’ Lucky Draw grand prizes which was unveiled are three cars from the top marques in Malaysia – Toyota, Honda and Perodua.
Visitors to KLIMS’18 will get a chance to drive home a Toyota C-HR, a Honda City and a Perodua Myvi. Every visitor entrance ticket purchased will stand a chance to win these exciting new cars.
KLIMS’18 entrance tickets are now available for online purchases at AirAsia Red Tix with attractive promotions.
The event will be held from 23 November to 2 December at the Malaysia International Trade and Exhibition Centre (MITEC) with the theme “Beyond Mobility”.