Singaporean buyers currently on the lookout for good properties are in luck said ERA Realty Network Pte Ltd key executive officer, Eugene Lim as there will be significant interest in properties that are deemed to have the right attributes.

These attributes include being on the city fringe, easy access to the MRT and other transport amenities, and reasonable prices.

“With the government only releasing land on 99-year leasehold titles, freehold properties typically command a premium over similar leasehold properties.

“The idea of owning a property forever and being able to pass the property down for generations is an attractive one,” Lim added.

One such freehold property is the Jui Residences along Serangoon Road. Developed by SDB Asia Pte Ltd, a wholly owned subsidiary of Malaysia-based Selangor Dredging Berhad (SDB), Jui Residences is situated at the premises of the former National Aerated Water Co., Ltd.

Located only 10 minutes away from the Orchard Shopping District, the Central Business District in Raffles Places, and Marina Bay, and within walking distance to Potong Pasir MRT, Jui Residences sits right beside the Kallang River.

Moreover, Lim pointed out, it is the only new freehold development in the immediate vicinity in the last few years.

“With attractive prices from SGG1,700 psf, Jui Residences is selling at similar or lower prices than nearby leasehold new launches.

“Looking at the land cost and expected prices for the new launches in 2019, Jui Residences offers value at its current prices. There is also a potential upside, as the developer is likely to remove discounts and increase its prices when comparable developments are launched at a higher price.”

Jui Residences is situated in the Bidadari and Kampong Bahru areas, which the Urban Redevelopment Authority has earmarked as growth districts. Additionally, plans to rejuvenate the iconic Kallang River have been put in place.

By 2030, it is estimated that an additional 100,000 residential homes will be built in that area, transforming the Kallang River into a lifestyle hub.

In particular, the Singaporean government is planning to create mixed-development facilities in Serangoon that combine day-care services with a family medicine centre.

Other plans include a new linear park and plaza, as well as a pedestrian mall.

Inspired by the National Aerated Water Co., Ltd. building, which is intended to remain onsite for its national heritage value, Jui Residences is designed to reflect its art deco heritage.

This can be seen through the vertical flutes on the façade, arched detailing on the balconies, and wide inset curves at the podium. The art deco features continue into the bedrooms, with herringbone timber flooring to provide a warm and restful ambiance.

The Level 5 Sky Terrace features an infinity lap pool, which provides seamless views extending into the Kallang River. Other amenities include an aqua fitness area, wading pool, pool deck, a multi-purpose activity area, and a viewing deck.

Jui Residences is also integrated with the Kallang Park Connector Network (PCN). The PCN is a 9km stretch that forms part of the ever-growing Singapore PCN. The Kallang PCN links the development to various places such as the Singapore Sports Hub.

All these positive attributes contributes strongly to Jui Residences’ attractive value proposition, more so since it comprises “freehold properties at leasehold prices” for the discerning property purchaser.

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