Superbrands Malaysia 2018 celebrates its 10th edition and has selected 34 brands to pay tribute to the strongest and most valuable brands in the market in this year’s awards event.

Superbrands, the independent global authority and arbiter of branding, hosted their annual event in Hotel Istana Kuala Lumpur for the key global multinational corporations (MNCs) and top local brands encompassing a wide spectrum of different industries.

“The Superbrands Malaysia 2018 Awards, considered as the ‘Oscars of Branding’ by the corporate world, are presented to the winning brands represented by their chief executive officers, managing directors, marketing directors and other top marketing and PR executives.

“Superbrands will also unveil the highly anticipated and much coveted coffee-table style Superbrands book, which includes a two-page profile of each of the Superbrands at today’s tribute event,” said Superbrands director, Mike English.

“The awards are a wonderful showcase for brands to highlight and promote their successes, and for senior executives to get together to celebrate their Superbrands status.

“We are happy that many local brands which include new entrants, have made it to the Superbrands list this year in addition to globally recognised brands.

“These brands were not only voted by our distinguished brand council members but also by marketing professionals, who voted through an online poll,” he added.

After a rigorous selection criteria set by the Superbrands Council, more than 3,000 professionals were invited to vote for candidate brands.

More than 1,242 leading Malaysian brands were scored by the council and through the online poll and the highest scoring brands were then designated as Superbrands.

Only brands that achieve the level of recognition set by the independent council are eligible for inclusion in the Superbrands Malaysia book, which traces the history and achievements of each of the brands.

“Malaysia’s best brands which range from fast moving consumer goods (FMCG) to locally owned family businesses, are featured in the book. Participation in the Superbrands book is by invitation only and acknowledges the inherent strength of the organisation and its brand value.  

“Brands participating in the Superbrands programme are entitled to use the Superbrands logo on their advertising, packaging and other marketing communications collaterals.

“The brand’s story is also featured in the Superbrands reference book and on the Superbrands website,” English added.

The Superbrands Council comprises individuals who have shown exceptional aptitude in business and who have a thorough knowledge of the market and methods of business.

To be voted as a Superbrand is a powerful endorsement and is evidence for existing customers, potential customers, media, suppliers, investors and employees of each brand’s status.

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