Lazada and Mastercard announced a five-year partnership to grow the eCommerce ecosystem in Southeast Asia (SEA).

This comes as Lazada is committed to delivering the best eCommerce offerings that serve the needs of the region’s brands and sellers.

This partnership also enables Mastercard to reach new audiences with Lazada’s wide network of users in the SEA region, including those in developing markets. At the same time, merchants will benefit from Mastercard’s solutions.

“The e-commerce boom in Southeast Asia has brought merchants fast-evolving and borderless new opportunities while giving consumers access to a vast world of retail options.

“Our partnership with Lazada builds open marketplaces and advances digital democratization, bringing more to buyers and sellers in the region. It underscores how imaginative product proposition, advanced analytics and a deep understanding of consumer passion points can converge to deliver game-changing impact across Southeast Asia’s digital economy,” said Mastercard Asia Pacific executive vice president, digital & emerging partnerships and new payment flows, Rama Sridhar.

Initiatives that Lazada and Mastercard will roll out in this partnership include developing joint marketing and education campaigns to increase consumer confidence, as well as reward schemes to incentivize the use of digital payments.

Lazada will also be able to access Mastercard’s regional and global sponsorship platforms to create unique promotions and the anchor merchant for certain new Mastercard solutions in select markets.

In addition to that, Mastercard’s data-driven insights will combine offline and online behaviours to help Lazada understand how to drive greater e-commerce growth within the growing base of Internet-savvy and mobile consumers in the region.

As leaders in their respective fields, Lazada and Mastercard aim to unlock the inherent potential of Southeast Asia’s fast-growing digital ecosystem by creating opportunities on a trusted marketplace platform for brands, sellers and buyers, providing new revenue streams for businesses.  

“The rapid technological advancements in the region has created new possibilities for businesses and consumers.

‘As we continue to nurture the growth of brands and sellers online, we want to enable them to also future-proof their businesses in the face of an evolving landscape and ultimately help them become more globally competitive.

‘This partnership allows merchants to leverage Mastercard’s data and insights to better reach out to and engage with their consumers,” said Lazada Group chief marketing officer, Mary Zhou.

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