Kuala Lumpur, 20 July 2020 - Amid the pandemic and recovery phase, Chronic Kidney Disease (CKD) remains a serious national health problem – primarily caused by either diabetes or high blood pressure – affecting approximately 2.9 million Malaysians. Haemodialysis still needs to be carried out for the affected kidney patients, requiring trained staff to deliver the four-hour treatment to patients, three times a week. As life and treatment go on, Personal Protection Equipment (PPE) is necessary to ensure the health and safety of frontline healthcare personnel at dialysis centres as they continuously assist patients with their treatments.
In conjunction with the recent launch of the Hero Float Campaign – a frozen dessert, designed and produced by an innovator Carpe Ri Sdn Bhd; National Kidney Foundation of Malaysia (NKF) received monetary contribution totalling almost RM8,000, in a simple ceremony held recently. NKF is a leading non-profit organization that has been providing subsidised dialysis treatment in Malaysia for over 30 years.
This meaningful campaign, held at Sunway Pyramid from 6 to 12 July, saw Malaysians lending a hand to protect their fellow countrymen's health − not only contributing via the donation box but also through digital platforms like Boost, Touch 'n Go and Shopee which NKF collaborates with. Meanwhile, Social Grooves has spearheaded the CSR campaign's social media thrust.
NKF CEO Chua Hong Wee said NKF appreciated the support from this campaign. "We thank the caring donors for their generosity and Carpe Ri Sdn Bhd for this campaign − providing us with the much-needed support. The proceeds from the campaign will help provide PPE for NKF's frontliners. – protecting the respiratory health of our healthcare personnel across the nation and giving us the encouragement and motivation to continuously carry out our duties for our patients. Besides raising funds for PPE, we hope this will help boost awareness and NKF’s volunteer base. This is a very timely donation of medical supplies for our frontliners during the New Normal by the people of Malaysia!” he added.
“The Hero Float, dubbed “the coolest-ever tribute to frontliners" was inspired from the passion, dedication and selflessness exhibited by frontliners. Carpe Ri has joined hands with NKF, who has relentlessly helped many Malaysians live a fulfilling life. We want to do our part and honour them with this innovation – and the generous donors who have come together to provide crucial aid in the hour of need is a show of solidarity,” says Carpe Ri co-founder, Joon Tan.
The halal Hero Float – an eco-friendly frozen yoghurt dessert which contains soluble fibre and prebiotics was distributed to patrons throughout the 1-week campaign at Sunway Pyramid and they could donate any amount as they wished.
The Hero Float will be sold at participating Quick Service Restaurants (QSRs) and convenience stores and part of the proceeds will go towards purchasing PPE for frontliners.
Members of the public who are interested in contributing towards NKF's efforts for its frontline healthcare personnel and dialysis patients can find out more through NKF’s website at http://www.nkf.org.my or call 03-7954 9048.