KUALA LUMPUR, 21 July 2020 – McDonald’s Malaysia is bringing customers on a journey to Korea as part of the next phase of its ‘Discover the World’ campaign. On top of bringing back the Spicy Korean Burger – which has been a hit since being introduced in 2017 – McDonald’s is also transforming its Putrajaya Drive-Thru restaurant into ‘little Seoul' starting today till 12 August.
Themed “Seoul Experience”, the restaurant will be decked out with lanterns, wall décor, and an outdoor backdrop for customers to drop by for photo opportunities. The restaurant crew will also be wearing Korean traditional outfits to serve customers.
“Over the years, our ‘Discover the World’ campaign has always been about offering our customers the chance to experience the sights, sounds, and tastes of different places around the world. This annual campaign has been a great platform for us to showcase our commitment in providing a wide variety of distinct and tasty menu items for Malaysians,” said Melati Abdul Hai, Vice President and Chief Marketing Officer, McDonald’s Malaysia.
“We wanted to fulfil the yearning for travel, and transport our customers to their favourite destinations through our food. That is what we aim to achieve by bringing ‘Seoul’ to our Putrajaya restaurant – a true Korean experience right here in Malaysia,” said Melati.
To make the campaign more exciting, McDonald’s Malaysia has also introduced the #McDaebak TikTok Challenge for Malaysians to participate and stand a chance to win McDonald’s cash vouchers. Participants would need to record a video of them taking a bite of the Spicy Korean Burger and show the “Daebak” (awesome) transformation version of themselves to the song “Clap” on TikTok. Participants with a valid entry are also entitled to 30% discount on their next Spicy Korean Burger purchase.
The #McDaebak Challenge on TikTok will run until 2 August. For more information, please visit www.mcdonalds.com.my/mcdaebakchallenge.
The Spicy Korean Burger comes with two choices – Grilled Beef and Crispy Chicken Patty – served with melted cheese, mix of fresh veggies, grilled onions, and Spicy Korean sauce, tucked in a soft charcoal bun. This limited-edition burger is available at all McDonald’s restaurants nationwide, while stocks last.
For dessert lovers, they can also enjoy the Black Forest Pie – a crispy chocolate pie shell packed with a fruity strawberry and creamy custard filling – or the new Black Forest McFlurry, a delicious treat of strawberry and chocolate bits in McDonald’s signature vanilla ice cream.