Kuala Lumpur, 18 December 2020 - As countries around the world race to develop vaccines and appropriate measures to combat the COVID-19 pandemic, Malaysians have certainly learnt a significant deal from the outbreak here. Chief among these is taking precautionary steps in protecting ourselves and our families not only from the coronavirus, but other harmful pathogens which can cause undesirable outcomes to our health and wellbeing. Daily routines such as wearing a face mask, maintaining personal hygiene and observing physical distancing have become a norm. While all these have proven beneficial in protecting ourselves and those around us, many still seek more complementary ways to effectively ensure a heightened level of protection, based on scientific evidence.
One enterprising Japanese pharmaceutical company – Taiko Pharmaceutical Co., Ltd., with more than 70 years of experience and expertise in various business segments related to consumer pharmacology – has effectively protected millions of people around the world, having developed a unique anti-viral and bactericidal product. Cleverin, as it is known, has been proven to remove 99% of airborne viruses and bacteria by harnessing the power of Chlorine Dioxide, or Clo2.
Following remarkable sales in Japan and other parts of the world, Cleverin has officially made its debut in Malaysia. This milestone was recently marked by a virtual ceremony, which was officiated by Mitsuhiro Yamashita, Senior Vice President of Overseas Business of Taiko Pharmaceutical Co., Ltd. Malaysians can now benefit from this unique product, which is available for purchase locally.
“We are pleased to introduce the Cleverin brand to the Malaysian market. We are confident that the brand will be met positively by Malaysians, as all households here will truly benefit from this all-in-one disinfector, steriliser, deodoriser and virus eliminator. Currently, we hold more than 130 relevant patents in the world and have seen annual sales in excess of USD 95 million. In fact, Cleverin is the best-selling product of its kind in Japan, where one Cleverin product is sold every five seconds. These factors, in themselves, bear testament to Cleverin’s efficacy, which is backed by science and extensive research,” said Yamashita.
He added that a considerable amount of fundamental scientific research and test results have demonstrated the efficacy of Chlorine Dioxide to effectively work against viruses, bacteria and pathogens in the air.
A recent report by Taiko Pharmaceutical Co., Ltd., which elucidated the mechanism by which Chlorine Dioxide molecules block infection by the COVID-19 (SARS CoV 2) virus in the human body, was published in the English academic journal, Annals of Pharmacology and Pharmaceutics, under the title “Inhibition of the Binding of Spike Protein of SARS CoV 2 Coronavirus to Human Angiotensin Converting Enzyme 2 by Chloride Dioxide” (2020, Volume 5, Issue 5, Article 1195).
Cleverin is also proven to be as safe as it is effective. All its products are made with materials which have passed stringent safety procedures and tests in Japan and around the world. Cleverin products are also non-toxic to humans, and can safely be used around children, pets and elderly. The products’ safety and efficacy are also attested by its endorsement by various clinics, health professionals and governments, further lending credibility to Cleverin’s authenticity.
Two of Cleverin’s core products will be made available in Malaysia. The first is the stand-type Cleverin Gel, which is ideal for use in rooms and enclosed spaces with no power supply required for use. The Cleverin Gel is available in two sizes – 60 grams (RM58), which is able to disinfect a room of up to 13 square metres and lasts up to a month; and 150 grams (RM98) which is ideal for rooms of up to 20 square metres and lasts up to two months.
Meanwhile, the Cleverin Stick Pen Type is designed to be a more mobile and portable device, which can be used just about anywhere – even in the user’s own shirt pocket to remove viruses and bacteria in the surrounding air. The Cleverin Stick Pen is available in a single pack (RM49) which comes with two refills and each refill can last for about two weeks. Also available are refill packs (RM48) which contain six refills each.
Both the Cleverin Gel and Cleverin Stick Pen Type are easy to use anywhere – in the home, at the office, as well as in schools, hospitals, restaurants – just about everywhere.
The Cleverin range is now available online via Lazada and Shopee and will expand the distribution to retail outlets in 2021.
