Kuala Lumpur, 20 April – PropertyGuru widened its lead as Malaysia’s No. 1 property website, increasing its market share* to 63% based on 6-month average from October ’20 to March ’21, as per the latest SimilarWeb data. PropertyGuru continues to surge ahead with 60% traffic share** as per Comscore. Furthermore, PropertyGuru continues to be the ‘Most Preferred’ property website, clocking a monthly average of over 12 million visits from January ’21 to March ’21
With this high-growth, PropertyGuru is nearly 2 times (1.89x) bigger than the next player in the market and grew website traffic by over 50% (quarter-over-quarter) – a clear indication that it has increasingly been the chosen platform for home buyers in Malaysia.
With over 500,000 listings on the platform, PropertyGuru provides the most home choices in Malaysia. This contributes to the popularity of PropertyGuru among home seekers alongside the virtual viewing solutions it has offered since the pandemic last year. Malaysian home seekers have embraced virtual tours more than ever before, as PropertyGuru saw a 62% increase in 3D virtual viewing compared to the year before. These virtual tours include new projects and launches by developers, which are featured on PropertyGuru.com.my.
Sheldon Fernandez, Country Manager, PropertyGuru Malaysia said, “Purchasing a home can be a daunting journey for many people, and at PropertyGuru, we have always set out to alleviate a very big consumer pain-point – to help make finding a home a straightforward and transparent process. Beyond just a ranking or a title, our position as the No. 1 Property Website in Malaysia signifies the trust that Malaysians have in us by making us their preferred website for finding their home. We are thrilled by this recognition, but we won’t be resting on our laurels. We are committed to continue helping Malaysians make confident property decisions by serving them with the right properties, insights, and solutions.”
Latest innovation in proptech solution delivers actionable, data-driven insights on listing performance
PropertyGuru’s continued market leadership in Malaysia is a result of its commitment to consistently deliver innovative solutions and actionable insights to better serve Malaysian home seekers and customers. The latest in its innovative streak is the ‘Listing Performance Insights’ solution, aimed at providing property agents with valuable, actionable insights derived from data on user behaviour, property prices, property performance comparisons, marketing analytics, and more on PropertyGuru.
Sheldon said, “PropertyGuru is invested in the continuous innovation of the property ecosystem. We believe that data will be pivotal in the changing landscape of the property industry. Providing relevant information and actionable insights to property agents will enable them to adjust their listings and properties to better meet the needs of both home sellers and home seekers. The Listing Performance Insights solution ensures everyone can benefit from intelligent use of data. We will continue to seek innovative ways to leverage data to enhance agent and home seekers’ experiences, redefining the way people find their dream home.”
In the past, agents had little visibility over consumer behaviour when interacting with their listings. This made it challenging to know what makes for an effective listing, and where corrections or enhancements could be made to improve the sale process for both agents and home seekers. Studies found that agents lacked contextual data and needed to go to great lengths to gather research on their competition, historical sales prices of property in their region, and the ROI their properties can offer. This made accurately pricing properties as well as being able to quickly adapt to buying trends a difficult task.
Understanding these challenges, PropertyGuru aims to make a difference with its Listing Performance Insights solution by providing agents with actionable insights on their listing performance and historical market data easily. With this solution, which is unique to PropertyGuru, agents can better manage their listings to gain improved results and get more business leads, ultimately resulting in finding the right buyer for the listed property. Consequently, this also provides consumers the opportunity to find properties more relevant to them.
*Market Share Source: SimilarWeb data – Engagement market share, average of October 2020 – March 2021.
**Traffic Share Source: Comscore data – Visit share data, September 2020 – February 2021
