KUALA LUMPUR, 27 April 2021 – With health and safety being a top priority for citizens across the globe today, AkzoNobel has taken on the task to secure your home, inside and out, by introducing three enhanced products under Dulux, its leading decorative paint brand. These products are the upgraded Dulux EasyCleanTM , Dulux EasyCleanTM Plus and Dulux Weathershield® which are introduced as part of a campaign called ‘Secure Home, Inside Out’.
The campaign aims to showcase the importance of a home as a safe haven and how homeowners can protect it from the inside via the use of Dulux EasyCleanTM range and its anti-bacterial and anti-viral properties. Additionally, the exterior of a home should not be neglected – it can be secured against the elements thanks to Dulux Weathershield® and its ability to combat damage caused by the weather. As part of the campaign, three homes for underprivileged children under Persatuan Rumah KIDS will be secured with these products. This initiative, under the AkzoNobel Cares banner, aims to help communities and improve people's lives with our products and expertise.
These products were introduced in AkzoNobel’s first virtual launch in Malaysia, where Oscar Wezenbeek, Managing Director of AkzoNobel Decorative Paints, South East and South Asia said: “As a responsible corporate citizen, we are committed to giving back to the community. To this effect, we have run many initiatives under the AkzoNobel Cares banner, where we strive to transform communities and have a positive impact on society. The Secure Home, Inside Out campaign fits perfectly under this banner because every community begins at a household level.”
David Teng, Commercial Director of AkzoNobel Decorative Paints Southeast Asia Pacific, said: “We have a passion for paint here at AkzoNobel, and because of this, we are continuously enhancing our offerings. Both the Dulux EasyCleanTM range and Dulux Weathershield® products have been in the market for many years now, but we are constantly updating our formula, and this has brought us to the launch of these products here today.
“The new Dulux EasyCleanTM formula, besides providing protection against common household stains, now aids to inhibit the growth of bacteria. EasyCleanTM Plus even adds protection against viruses. The new Dulux Weathershield®, on the other hand, offers two times the amount of protection against algae and fungus, colour fading, alkali, dirt and dust, when compared to a regular exterior paint. Together, they provide excellent protection on the inside and outside of your home.”
A safer and cleaner interior
When applied correctly, Dulux EasyCleanTM paint creates a protective layer that effectively resists and repels most liquid stains, such as sodas, fruit juices, dark soy sauce, chilli and ketchup, as well as stains created by chalk, dust and mud. Additionally, the protective layer prevents the growth of bacteria as well, turning any interior into a safe environment for the whole family.
The Dulux EasyCleanTM range comes with ColourguardTM Technology, which helps walls to remain vibrant for longer. There are more than 2,000 colour options to choose from. This range of paint will be joined by another selection known as Dulux EasyCleanTM Plus, which offers anti-viral properties as well. It is equipped with KidProof+ Technology, which offers a higher level of protection against tough stains and also inhibits the growth of bacteria. More importantly, it comes with Silver Ion Technology, which protects against certain virus.
A paint to weather the elements
To help homeowners secure the exterior of their homes, there’s Dulux Weathershield®. Its secret comes in the form of DualshieldTM Technology, which is a combination of four unique features that help combat common damage that plague exterior walls.
The first is Smart ReleaseTM Technology, which offers 2x longer protection against algae and fungus by continuously releasing micro-particles onto the paint surface to prevent the growth of algae and fungus. T With an added layer of protection by Damp ResistTM Technology, which is a unique formulation of tough polymers to help resist alkali attacks easily – alkali attacks are often caused by moisture and alkali salt being trapped in the layers of the wall itself. When these make it to the surface, damage can be done to the paint, often causing white patches and an uneven paint surface.
The other two features are Stay CleanTM Technology, which is a protective layer that does not allow dirt and dust to accumulate on the surface of the wall; and ColourLockTM Technology, which helps to combat colour fading thanks to a strong bond between the paint molecules.
Both Dulux EasyCleanTM and Dulux Weathershield® are now available for purchase at selected authorised Dulux retail outlets. These products will be joined by the new Dulux EasyCleanTM Plus later in 2021. Visit www.dulux.com.my for more product information and colour inspiration.
