KUALA LUMPUR, 21 May 2021 - More than 100,000 local Micro, Small and Medium Enterprises (MSMEs) have been digitized since the first MCO in March 2020, through Shopee’s partnerships with various Ministries, Governmental Agencies, Associations and State governments.
The strategic partnerships were born out of a common goal - to help with the recovery of the business community, especially local MSMEs and petty traders, after they were affected by the pandemic.
Besides the special assistance to help new sellers get started on their digitalisation journey, additional campaigns and benefits in the form of discount and cashback vouchers, advertising credits and others were also curated to stimulate sales for existing local MSMEs on the platform, especially those impacted by loss of revenue and cash flow problems.
Among the collaborations that can be easily found in the Buy Malaysia In-App portal which dons the Jalur Gemilang on the Shopee homepage are Kempen Beli Barangan Malaysia with the Ministry of Domestic Trade and Consumer Affairs, the PENJANA MSME E-commerce Campaign and PENJANA Shop Malaysia Online Initiative through the Malaysia Digital Economy Corporation (MDEC), Jana Niaga with Majlis Amanah Rakyat (MARA), eFAMAPLACE with the Federal Agriculture Marketing Authority (FAMA), FELDA E-Mall with the Federal Land Development Authority (FELDA) and more.
Several State governments, too, stepped up with campaigns like Johor e-Marketplace, Penang e-Mall, Selangor e-Bazar Raya and S.M.A.R.T Niaga @ Perak amongst others to help local traders in their respective states.
The vouchers and assistance from these collaborations have helped steer the Malaysian economy forward by generating close to RM1 billion in sales collectively.
Ian Ho, Regional Managing Director of Shopee said, “The results of these meaningful partnerships show how the public sector teaming up with private entities like Shopee, can yield tangible and sustained impact on Malaysia’s digital economy. By merging valuable insights and funding for sellers from our partners, along with our suite of integrated services and features like logistics, payments, Shopee Live stream and our free Shopee University classes, we were able to help the local MSMEs achieve alternative sources of income and sustain livelihoods.”
“However, these efforts need to be continuous for greater impact. Despite Covid-19 accelerating the growth of the digital economy, Malaysia’s e-commerce’s contribution to total retail is estimated to be at 7% in 2020. This pales in comparison to the Global estimate of 16% and countries like China that has achieved close to 40%. As we can see, the digitalisation of the retail industry is still very much at its infancy but we remain steadfast on capturing the potential of the Malaysian economy with its solid infrastructure and business-friendly environment. We hope to build on the current momentum and success of our partnerships with the public sector to not only grow Malaysia’s digital economy but also help with the revitalisation of the country’s larger economy,” Ho added.
Strategic partnerships such as these have paved the way for more sellers new to online selling to understand the digital marketplace and overcoming the limitations brought about by the pandemic. With the country experiencing MCO 3.0 to curb the sharp rise of Covid-19 cases, sellers now are even more prepared to navigate the challenges.
In order to attract online-first customers to their stores, many sellers and brands are working with Shopee to offer users free shipping with a minimum spend of RM6, 66% off deals and vouchers daily and more during the 6.6 Awesome Sale which starts on 25 May.
Users can also collect more coins to offset purchases by playing games such as Shopee Farm, Shopee Spin & Win, and Shopee Shake - Battle Mode to win from a pool of 16 million Shopee Coins. Additionally, the Shopee Vote & Win brings excitement as users get to cast their votes for their favourite prize like a Sony PS5 or a Dyson vacuum cleaner, and even stand a chance to win them.
On Payday Sale (25 May) and 6.6 Awesome Sale (6 June), there will be Limited Time Vouchers, upsized Shocking Sale slots, Super Brands Spotlight and bigger discounts for users to enjoy.
On 6 June, users can tune in to Shopee Live, TV3 or Tonton from 9PM to catch the Shopee 6.6 Awesome Show loaded with attractive 6.6 deals from favourite brands, exclusive vouchers during 6.6 Awesome Voucher Drop sessions, 6 million Shopee Coins to be won and other surprises.
For more details on Shopee 6.6 Awesome Sale and how you can support these sellers and brands, visit https://shopee.com.my/m/6-6
