Kuala Lumpur, 28 May 2021 - While companies might reach out to your conventional agencies to plan out their marketing and advertising efforts, OpenMinds wants to up the ante by giving customers an extra edge to their campaigns by creating a holistic and sustainable approach to help clients discover new opportunities, optimize performance and, to meet business objectives.
OpenMinds is a digital consulting firm that provides businesses and brand owners with a wide range of solutions from online positioning, digital marketing, digital transformation to data analytics and technology development services. Bootstrapped in 2012, the company has since generated millions in revenue within just a few years. This success is a result of its revolutionary strategic approach towards marketing strategies which include tailored programmes to discover digital strategies through continuous optimisation, trend spotting and data analytics, providing customers with customised tech solutions such as dynamic websites and applications, enterprise solutions, eCommerce platforms, customised CRM, and by offering online to offline to online (O2O2O) objective-driven brand performance analysis.
With the ever-increasing digitization efforts amid the pandemic, many companies are bulking up their marketing campaigns to build an online presence and secure their footing in the market, as failing to do so will result in a loss in market share and profits. Therefore, it is important to make sure that clients are equipped with not only the knowledge for an effective and efficient marketing strategy but also a team that is able to provide the appropriate education and foundation for a successful and sustainable solution.
While traditional marketing solutions might place more emphasis on creative execution or specific marketing verticals, OpenMinds takes advantage of data analytics to create a blueprint for the success of its clients. They are a solution provider that offers digital marketing, data analytics, technology development, training, education and consultancy, and various other solutions for businesses and brand owners. Being data-driven allows OpenMinds to generate more accurate and objective methods to solve their clients’ marketing woes and ultimately, propel growth.
“By structuring our plans and strategies through an emphasis on the five main pillars - People, Technology, Operations, Business, and Data, we help brand owners create a holistic and sustainable approach that would achieve their goals whilst differentiating ourselves from the pack. OpenMinds is much more than your run-of-the-mill marketing agency, through a slew of tools and state-of-the-art technology, we make sure that our clients smash all their marketing goals. With a constantly evolving digital space further fueled by the pandemic, my team and I believe that Marketing Tech (MarTech) should evolve parallel to that of the digital space,” stated Jan Wong,
The MarTech industry has exceeded US$121.5 billion globally and is expected to grow even more in the coming years ahead, while Malaysia recorded the highest e-commerce growth rate in Southeast Asia at 87% in 2020, year-on-year. This shows the need for digitalisation, an increase in digital users, larger online media budgets, and the uptake of technological solutions as a whole. In line with this trend, companies will be requiring deeper expertise to better understand the strategies needed to deploy MarTech tactics successfully. OpenMinds serves as a platform that bridges this gap by providing brands with workforce upskilling, strategy and technology implementation.
Empowering and Educating SMEs and Startups Through OpenAcademy
Other than churning out strategies in helping companies establish their brands on social media, the 40-strong company made up of team members from across Malaysia, Hong Kong and Singapore has also branched out to start OpenAcademy. The app is a no-nonsense education platform sharing real, unbiased, life skills-based programmes directly from industry leaders. Built on real experiences by practitioners designed to help SMEs and entrepreneurs gain realistic insights, OpenAcademy offers corporate training and guidance to up and coming business owners to work closely with and learn from industry professionals to help accelerate and maximise business growth.
“On top of educating SMEs, entrepreneurs, and business owners, we have decided to fund up to USD 9 million to empower and provide 100,000 entrepreneurs access to high-quality learning programmes which include business insights and resources provided by industry experts for the whole of 2021. We believe that this goes hand in hand with the recent Government initiatives to assist small and medium-sized enterprises (SMEs) in embracing the digital transformation, which is even more crucial in this day and age, fueled by the worldwide pandemic,” added Jan Wong.
To date, OpenMinds has helped hundreds of individual business owners, corporate giants, start-ups, universities and non-profit organisations across a wide range of industries - retail, F&B, banking, education, development and many more. Some of OpenMinds’ vast clientele includes major global brands such as Robert Bosch, Nestle, Vinda Group, AIA Group, Sunway Property, Alliance Bank, Duomo, Sime Darby Plantation and Sime Darby Property.
Moving forward, OpenMinds is looking to further spearhead the local and potentially regional MarTech industry, all while helping fast track the growth of SMEs and entrepreneurs in their respective fields. To learn more about OpenMinds and their suite of services, please visit https://openmindsresources.com/. To find out more about OpenAcademy and to book a slot for the next course intake, please visit https://theopenacademy.org/.
