Kuala Lumpur, September 7 2021 – Samsung Electronics Co., Ltd today launched #TeamUnstoppable, its latest regional brand campaign rallying the Gen Zs and millennials of Southeast Asia to push their boundaries and pursue their passions. Aligned with Samsung’s vision to inspire the world with innovation and create a new future, #TeamUnstoppable serves as a platform for like-minded youths to share their inspiring stories and motivate others to take action.
Starting today, a new regional campaign film will make its premiere, showcasing five inspirational young individuals who are defying all odds in pursuing their passions with great success. This includes Imran Aqil from Malaysia, Margielyn Didal from the Philippines, Jacob Julian Lau from Singapore, Sarnt Sunbeary from Thailand and Truong Mỹ Anh from Vietnam. It is also part of the #TeamUnstoppableMY campaign in Malaysia.
“Southeast Asia is home to many young, creative individuals who have constantly defied the odds to redefine current norms and create new opportunities for their generation. As digital natives, these Gen Zs and millennials are adept at using the power of technology and social platforms to express themselves,” said Olivier Bockenmeyer, Regional Corporate Marketing Head, Southeast Asia and Oceania at Samsung Electronics.
“At Samsung, we pride ourselves on inspiring young minds and we hope to enable more youths in Southeast Asia to make a positive impact and improve communities. We created #TeamUnstoppable to spotlight successful young changemakers and inspire more young people to share their own unique stories of courage, perseverance and creativity. Through the #TeamUnstoppable campaign, we hope to create a movement and showcase how our youths are leveraging on innovative technologies and products to drive everyday, positive change across the region,” added Bockenmeyer.
The individuals featured in the regional campaign film were selected for embodying the ‘do what others say you can’t spirit’. These inspiring personalities have stepped out of their comfort zones to overcome social conventions under different circumstances. They are:
- Imran Aqil from Malaysia, a content creator, actor and social volunteer who is scaling his humanitarian missions to create a meaningful difference.
- Margielyn Didal from the Philippines, who is overcoming social conventions to succeed as a professional skateboarder and has won a gold medal in the 2018 Asian Games.
- Jacob Julian Lau from Singapore, who overcame introversion and self-doubt after choosing dance as his career.
- Sarnt Sunbeary from Thailand, a content creator and entrepreneur who is undaunted by the challenges associated with managing her popular milk and tea shop business.
- Truong Mỹ Anh in Vietnam, who embraced self-love and confidence to become a recognized singer who made her debut at 18.
#TeamUnstoppableMY in Malaysia
Following the regional launch of the #TeamUnstoppable campaign, Samsung Malaysia Electronics will be releasing a local film with Imran Aqil’s very own untold story on 7 September, to further engage and inspire the local youth community to share how they have pushed the boundaries in their own ways.
The final phase of the campaign, held from 7 September to 30 September 2021 will see Imran inviting users to submit their own ‘do what you can’t’ stories via Tik Tok or Instagram.
One grand prize stands a chance to take home a Samsung Galaxy Z Flip3, so they can continue capturing their Unstoppable moments and sharing it with like-minded peers and community via the #TeamUnstoppableMY and #DoWhatYouCant hashtags. There are also 10 consolation prizes up for grabs.
For more information on how you can join the #TeamUnstoppableMY movement, please visit: https://www.samsung.com/my/teamunstoppable/
To watch the regional campaign film, #TeamUnstoppable, please visit: https://www.youtube.com/watch?v=qaqyJEwdD5w&t=7s
