Malaysia, Kuala Lumpur, 14 October 2021 – Alibaba Cloud, the digital technology and intelligence backbone of Alibaba Group, has collaborated with Malaysia’s leading consumer electronics chain Senheng Electric (KL) Sdn Bhd (Senheng) via S Ecosystem (M) Sdn Bhd to introduce the all new S-Rewards Centre to bring a unique and distinctive customer experience. The collaboration will enable Senheng to leverage Alibaba Cloud’s platform and technology to further develop and grow towards building an ecosystem that benefits Senheng’s PlusOne members, partners and suppliers.
Utilising Alibaba Cloud’s retail solution Terminus, Senheng will be able to streamline its business operations across both online and offline commerce channels by integrating them all into one single online platform, creating an omni-channel approach for a distinctive customer experience. By leveraging Alibaba Cloud’s services and technology, Senheng hopes to transform themselves from being a Consumer Electronic retailer into a Super App Ecosystem.
“In order to provide greater rewards and better customer experience, we are in the midst to launch the all-new S-Rewards Centre developed by S Ecosystem with Alibaba Cloud technology. We are very proud to become one of the first in South East Asia to implement the Terminus B2B2C Solution provided by Alibaba Cloud,” said Lim Kim Heng, Executive Chairman, Senheng. “We have seen the powerful solutions for scalability and the robustness by Alibaba Cloud Solutions and we have full confidence in Alibaba Cloud and its Terminus team to provide their best support to Senheng towards the successful launch of S-Rewards Centre and prepare for a digitalized world,” he added.
“We are very excited to be associated with market leaders such as Senheng in Malaysia, the leading household consumer electronics name in Malaysia to implement our best-in-class retail solutions and technologies. We have seen a strong interest in digital transformation across the all sectors especially retail industry and through this collaboration, we hope to continuously bring in our trusted infrastructure solutions to inspire and enable more local businesses succeed in the digital economy through cloud adoption strategy.” said, Jordy Cao, General Manager of Malaysia, Alibaba Cloud Intelligence.
Alibaba Cloud’s Terminus solution comes with advanced B2C, B2B2C and O2O (offline-to-online) capabilities, allowing Senheng customers to migrate their operations online and manage orders and deliveries efficiently on a single online platform. It will also help retailers manage their loyalty programs – in terms of acquisition, retention and engagement – more effectively. Alibaba Cloud will also provide Senheng with the right upskilling and training to further assist the company’s platform ecosystem transformation program.
